Marketing

Betway has pledged to elevate the standing of professional cricket in the USA by becoming the primary sponsor of Major League Cricket (MLC). The dealmakers revealed this week that “Major League Cricket Powered by Betway” is a new T20 competition to be hosted at two US venues: Grand Prairie Stadium in Texas and Church Street Park in North Carolina. The …

Betclic has announced its biggest marketing commitment to the Portuguese market, becoming the ‘official title sponsor’ of Liga Portugal. Commencing this season and continuing through to 2027, Portugal’s top-flight football league will be named Liga Portugal Betclic. It will be featured across all branding rights, including IP, digital communications, marketing, and content generation opportunities. The partnership, brokered by the international …

The Advertising Standards Authority (ASA) has upheld two separate complaints related to gambling content.  The watchdog informed stakeholders that it had ordered Ladbrokes and Jumpman Gaming to remove the content in question. For Ladbrokes, the offending content pertained to the language used in a pair of its tweets. The posts, which featured Newcastle United manager Eddie Howe and various other …

Gambling.com Group has announced a breakthrough partnership with The Independent that will expand its media services and content for UK audiences.  Nasdaq-listed Gambling.com will deliver in-depth sports betting and online casino content for The Independent, which currently serves over 21 million monthly unique users.  The unique content and exclusive offers from Gambling.com will be featured on a dedicated section of …

The UFC’s UK and Ireland-focused partnership with bet365 has been extended for the third year running and expanded to include new markets across Europe. Continuing as the official sportsbook partner of the UFC for the UK and Ireland, bet365 has secured a widening of the deal’s international scope to cover Bulgaria, Denmark, Germany, Greece, Italy, Netherlands, Spain and Sweden. The …

Swedish gambling has recorded its lowest advertising coverage since 2016, according to new data from the Gambling Inspectorate, Spelinspektionen. The gross advertising spend on traditional media platforms for 2022 saw Swedish gambling operators invest SEK 3.4bn (€280m) into advertising activity. Of distinction, the 2022 ad-spend figure is less than half of the SEK 7.3bn (€620m) recorded in 2018, when Sweden …

The Advertising Standards Authority (ASA) has warned Ladbrokes over an advert featuring social media personality Jake Paul after his boxing match against Tommy Fury. Ladbrokes had posted a tweet prior to the fight in February 2023 featuring an opinion poll and the question ‘So, we’ve got to ask the question… What’s next for Jake Paul? Vote here now’. Twitter followers …

The Advertising Standards Authority (ASA) has updated its guidance on promoting Match Betting services/offers to the general public. The guidance has been forwarded to the CAP Executive relating to non-broadcast advertising, with the watchdog underlining that its recommendations “do not constitute legal advice”. ASA defines matched betting as a technique where individuals bet on all outcomes of an event using …

Allwyn UK, the inbound steward of The National Lottery, has selected Leo Burnett and VCCP London as the joint creative agencies of its advertising account. The agencies will lead the National Lottery’s creative marketing from February 2024, when Allwyn takes control of the Fourth Licence tender won in 2022. As a global advertising agency, Leo Burnett’s mandate includes developing captivating …