Marketing

Finland’s National Police Board has hit BML Group, a Betsson AB subsidiary, with a €2.4m fine alongside a prohibition order against the firm’s marketing activities. The law enforcement agency’s decision was made on 7 April and is due to come into force on 3 July, with the police asserting that BML has targeted mainland Finland with advertising ‘via multiple channels …

International esports operator Rivalry has continued to lay foundations in Brazil ahead of market regulation, partnering with Tribo, a Counter-Strike content group. The company, based in Toronto and active in the regulated markets of Ontario and Australia, will conduct campaigns and activations with Tribo members Alessandro ”Apoka” Marucci, André “Liminha” Kenzo, Fillipe “BT” Moreno, Victor “VelhoVamp” Taube and Jean “mch” …

The newly formed Brazilian Institute for Responsible Gaming (IBJR) has announced a self-regulated code for betting advertising, titled the “Brazilian Code for Advertising Self-Regulation”, published in anticipation of the government concluding its federal framework to legalise sports betting.  The advertising code was announced as the first major initiative of the Trade Body that was officially formed on 9 May in …

One week after the publication of the Gambling Act review, and three weeks after the Premier League’s vote on betting sponsorship, QuinnBet has signed a new football partnership. The Ireland-based betting operator has linked with EFL League Two club Peterborough United under a two year deal, signing as the team’s ‘official advertising partner’. QuinnBet will benefit from advertising around Peterborough’s …

In the first instalment of an extensive two-part blog, Xtremepush Senior Account Executive Brandon Asgeirsson talks about how igaming is rapidly increasing in popularity across the US, with more states deregulating and presenting new markets for operators. Similar to the gold rush of the 1800s, there’s an air of excitement throughout the country and the land of opportunity is experiencing …

Finland’s National Police Board is investigating a Malta-licensed operator charged with undertaking ‘large-scale marketing campaigns’ to illegally target national consumers and breaching gambling laws. The unnamed operator is charged with “aggressively marketing gambling games to mainland Finland residents using multichannel strategies”.  The illegal campaign is alleged to have sent text message promotions to minors, with marketing appearing on Finnish-language affiliate …

The Dutch government has published the full draft of its ban on ‘untargeted’ advertising and recruitment by licensed betting companies in the Netherlands, setting a start date of 1 July. From this date, operators in the Netherlands will have to adhere to a much stricter advertising policy. Measures include a ban on televised advertisements and marketing in public places, such …

Ringier Sports Media Group (RSMG) continues to expand its media services for the global sports betting sector, as Betway partners with its Sportal365 subsidiary.  Announced this week, Sportal365 will serve as the global content management system for Betway, to be operated across 27 digital territories. Holding licences across all continents, Sportal365’s customised content solution will support Betway’s sponsorship portfolio that …

BetVictor has been ordered to remove a Facebook advert by the Advertising Standards Authority (ASA) for breaching Committee on Advertising Practice (CAP) guidelines. The post in question featured an image of two FC Barcelona players, Jordi Alba and Sergio Busquets, with a caption stating ‘“Who is the most underrated player at the club you support?’, featuring the BetVictor logo.  As …