Marketing

888 Holdings has announced that London marketing agency Wavemaker will take charge of its +£40m media planning and buying account for all UK brands. In February, the LSE gambling group called for an agency pitch as part of its ongoing post-merger integration with William Hill. Wavemaker, which won the four-way pitch, has served as the incumbent agency for William Hill …

OlyBet has joined the roster of key partners that will sponsor EuroLeague Basketball’s ‘Final Four’ tournament – the marquee finale of the European basketball season.  Taking place over the weekend of 19-to-21 May, the Final Four will be hosted at  Žalgiris Arena in Kaunas Lithuania, as the four best EuroLeague basketball teams compete to be crowned European champions. Olybet highlighted …

The Australian Communications and Media Authority (ACMA) will begin a ‘fresh wave of enforcement action’ against unauthorised gambling websites deemed to be target national consumers. The watchdog has issued a request to Australian internet service providers (ISPs), who have been ordered to block “eight more illegal offshore gambling websites and affiliate marketing domains.” The order has been imposed on the websites …

Caliente.mx, the flagship brand of Caliplay, has announced its biggest sponsorship commitment to date, becoming a ‘key commercial partner’ of Mexican football. The sponsorship was announced yesterday via a press conference in the Toluca headquarters of the Mexican Football Federation (FMF), in which Caliente was announced as a new partner of Mexico’s National Team for the next four years.  Caliente …

The Supreme Court of New South Wales (NSW) has provided an update on the ongoing legal case Tabcorp has initiated against Entain. Presiding Judge James Stevenson has ruled that Tabcorp be granted access to documents relating to Entain’s partnership with the Australian Hotels Association New South Wales (AHA NSW). Tabcorp has now stated that it welcomes the Court’s decision and …

Ladbrokes has entered an exclusive partnership with legendary promoter Wasserman Boxing to offer the public free-to-air fights to be broadcast live on Channel 5 for British terrestrial audiences.  The deal between Ladbrokes, Wasserman Boxing and Channel 5 will see a minimum of six free-to-air fights take place in 2023 featuring the best British boxing prospects for men’s and women’s boxing. …

Supercharged betting operator kwiff has expanded its agreement with Xtremepush, focused around omnichannel CRM capabilities. The extension of the duo’s collaboration, which began with a preliminary deal back in September 2022, will cover two key focus areas of kwiff’s CRM capabilities.  Firstly, the firm will gain access to Xtremepush’s Omnichannel Customer Engagement and CDP platform, with a ‘deep integration’ conducted …

“Take Time to Think” – the safer gambling campaign and slogan for UK gambling has been found to have “no impact on the behaviour of gamblers”.  The assessment was made by researchers at the University of Warwick, who carried out tests of the campaign’s effectiveness within a live play environment. Launched in October 2021 by the Betting and Gaming Council …

Belgium will introduce a ban on all forms of gambling advertising/marketing from 1 July, to be applied across all media platforms.  The government announced its decision yesterday via its official gazette, confirming that from the set date, Belgium will apply Europe’s toughest advertising rules for gambling. As such, a blanket ban on all forms of gambling advertising will be applied …

Sky Bet has announced that Grey London has won its agency pitch to become the creative lead of its multi-million-pound UK advertising account. The appointment sees Grey London replace incumbent Who Wot Why as lead creative agency of Sky Bet – a position held since 2018. Winning the account, Grey London will be tasked with “developing a long-term strategic brand …