Marketing

The Badminton World Federation (BWF) is to embark on a partnership with Genius Sports, with the ultimate goal of protecting its various competitions from the threat of match fixing. As part of the long term integrity agreement, Genius Sports is to be provide Badminton’s world governing body with its bet monitoring system. Detailing the multitude of benefits the BWF are …

Former EGR North America Editor Martyn Hannah has announced the launch of new industry-focused content marketing agency ghostfoundry (ghostfoundry.com) The Leeds-based agency seeks to deliver effective marketing solutions for all industry stakeholders helping promote their services, products and operations through optimised content.   Initial ghostfoundry services will include blog post creation, press releases, thought leadership articles and general copywriting. Furthermore, ghostfoundry …

The United Kingdom and France have been lauded by international sports betting integrity body ESSA, for its ‘Declaration of Intention’ to target suspicious betting practises. The governments of the two nations are to share expertise and best practises, in order help to tackle issues such as sports corruption and match-fixing through illegal and irregular sports betting. As part of the …

LV BET has demonstrated its continued support for the so-called ‘White Star’ Polish football team, Wisla Kraków. Just over nine months into the original deal, LV BET has seen enough potential in the partnership to sign a three-year extension. The new agreement, which will include a number of joint projects between the sportsbook and the 13-times Polish champions, will come …

Irish bookmaker Paddy Power has confirmed the appointment of Michelle Spillane as its new Marketing & Brand Director for the UK & Ireland. The appointment sees Spillane takeover the majority of executive duties and projects, from former Paddy Power Marketing Director Mark Singleton, who this month joined digital photo printing firm Photobox. Spillane joins Paddy Power from Irish national TV …

The European Gaming and Betting Association (EGBA) is seeking for an investigation to be conducted in Norway, “for serious breaches of the privacy of Norwegian citizens when conducting online payments.” The EGBA, who represent Europe’s leading online gambling operators, has asked the Norwegian Data Protection Inspectorate (DPI) to investigate a payment blocking scheme, established in 2010 by the Norwegian Gaming …

Advertising news source Campaign Live has reported that Paddy Power Marketing Director Mark Singleton has departed the bookmaker to join digital photo printing firm Photobox (Photobox.co.uk). A six-year Paddy Power marketing veteran, Singleton has held a number of senior executive roles for the Irish bookmaker including Head of Sportsbook Marketing (2012-2015) and Head of Multichannel (2015-2016). Singleton would maintain the …

Tipico has agreed a sponsorship deal with the German Football League (DFL) until the end of the 2020/21 season. As part of the agreement, which was brokered with the Bundesliga International subsidiary of the DFL and is effective immediately, the online casino and sports betting provider will receive rights to use the leagues’ respective logos in its advertising campaigns. From …

Cheltenham Gold Cup-winning trainer Jessica Harrington is the latest big name to be unveiled as an ambassador for Unibet. Harrington, who landed the Unibet Irish Gold Cup and Timico Cheltenham Gold Cup with Sizing John last year, has agreed a deal which will see her supply her exclusive thoughts to the multi-award winning Unibet blog in the lead up to …

As it begins its landmark 20th year of operations, online bookmaker Pinnacle has reached a new milestone with the announcement of former world no.1 tennis star Mats Wilander as its first ever brand ambassador. After an illustrious 16-year career as a professional, Wilander will produce educational content for Pinnacle’s Betting Resources portal – providing readers with unique insight into the …