As it begins its landmark 20th year of operations, online bookmaker Pinnacle has reached a new milestone with the announcement of former world no.1 tennis star Mats Wilander as its first ever brand ambassador.
After an illustrious 16-year career as a professional, Wilander will produce educational content for Pinnacle’s Betting Resources portal – providing readers with unique insight into the game.
The Swede is a multiple Grand Slam winner, with three Australian Opens, three French Opens and one US Open to his name – as well as just short of $8 million in career prize money. Now aged 53, Wilander retired from playing in 1996, and has coached a number of high-profile players since then.
Paris Smith, Pinnacle CEO, said: “We’re delighted to announce our partnership with Mats. This move encapsulates Pinnacle’s emphasis on high performance. Whether it’s our product or the people that represent our brand, we want the best of the best.”
Wilander has already settled into his new brand ambassador role and written an in-depth 2018 Australian Open preview.
Wilander added: “Having spent my fair share of time on the tennis court, I have developed unique insights into the nuances of the game. I’m very excited to be able to share some of those with Pinnacle customers for this year’s major tournaments, starting with the Australian Open.”
Pinnacle has celebrated the announcement with the launch of their “The €8,000 Slam” competition – giving customers the chance to win €8,000 for predicting the winner of Men’s and Women’s Australian Open singles tournament.