Marketing

Irish bookmaker Paddy Power has confirmed the appointment of Michelle Spillane as its new Marketing & Brand Director for the UK & Ireland. The appointment sees Spillane takeover the majority of executive duties and projects, from former Paddy Power Marketing Director Mark Singleton, who this month joined digital photo printing firm Photobox. Spillane joins Paddy Power from Irish national TV …

The European Gaming and Betting Association (EGBA) is seeking for an investigation to be conducted in Norway, “for serious breaches of the privacy of Norwegian citizens when conducting online payments.” The EGBA, who represent Europe’s leading online gambling operators, has asked the Norwegian Data Protection Inspectorate (DPI) to investigate a payment blocking scheme, established in 2010 by the Norwegian Gaming …

Advertising news source Campaign Live has reported that Paddy Power Marketing Director Mark Singleton has departed the bookmaker to join digital photo printing firm Photobox (Photobox.co.uk). A six-year Paddy Power marketing veteran, Singleton has held a number of senior executive roles for the Irish bookmaker including Head of Sportsbook Marketing (2012-2015) and Head of Multichannel (2015-2016). Singleton would maintain the …

Tipico has agreed a sponsorship deal with the German Football League (DFL) until the end of the 2020/21 season. As part of the agreement, which was brokered with the Bundesliga International subsidiary of the DFL and is effective immediately, the online casino and sports betting provider will receive rights to use the leagues’ respective logos in its advertising campaigns. From …

Cheltenham Gold Cup-winning trainer Jessica Harrington is the latest big name to be unveiled as an ambassador for Unibet. Harrington, who landed the Unibet Irish Gold Cup and Timico Cheltenham Gold Cup with Sizing John last year, has agreed a deal which will see her supply her exclusive thoughts to the multi-award winning Unibet blog in the lead up to …

As it begins its landmark 20th year of operations, online bookmaker Pinnacle has reached a new milestone with the announcement of former world no.1 tennis star Mats Wilander as its first ever brand ambassador. After an illustrious 16-year career as a professional, Wilander will produce educational content for Pinnacle’s Betting Resources portal – providing readers with unique insight into the …

A new world’s first agreement between ESSA and Victoria Police is to target suspicious betting activity and deter betting related match fixing. Law enforcement is to be provided with information from across the world, with the deal set to be in place for 2018 sporting events, including the Australian Open tennis which got underway today (Monday 15 January). ESSA, the …

Betfred has strengthened its Rugby League relationship, with an extension of its sponsorship deal with the sports governing body. Fresh off the back of it’s 2017 debut season as title partner of the Super League, including the spectacle of the Old Trafford hosted Grand Final, won by the Leeds Rhinos, the UK based bookmaker has increased its involvement in the …

Ladbrokes has opted to extend its sponsorship of the Scottish Professional Football League (SPFL) to 2020, giving the Scottish football divisions a welcome cash boost. The deal is believed to be worth £5 million, with the betting brand also agreeing to up its investment in the leagues. The original deal, signed in 2015, was the most lucrative in Scottish football …

Britain’s financial watchdog has warned spread-betting firms of poor practices, following a review by the Financial Conduct Authority (FCA) related to the industry’s use of contracts for difference (CFD) A warning letter has stated consumers are “at serious risk of harm,” after finding that the majority of customers lost money through their trades. The regulator revealed that it found 76% …