Former EGR North America Editor Martyn Hannah has announced the launch of new industry-focused content marketing agency ghostfoundry (ghostfoundry.com)
The Leeds-based agency seeks to deliver effective marketing solutions for all industry stakeholders helping promote their services, products and operations through optimised content.
Initial ghostfoundry services will include blog post creation, press releases, thought leadership articles and general copywriting. Furthermore, ghostfoundry will offer clients link-building capabilities alongside digital PR outreach through content distribution.
Commenting on the agency launch Martyn Hannah, Director of ghostfoundry, said: “Given the increasing scrutiny operators and suppliers find themselves under for the ways in which they market to players, content marketing should be front of mind as it provides the perfect solution to the problem.
“Properly executed content marketing strategies allow businesses to build genuine, long-term relationships with their target audience. Through authentic, high-value content it is possible to engage consumers/customers, build affinity with your brand/business, and foster incredible loyalty.
“We look forward to working with online gambling businesses to help them unlock the true power of content marketing.”