Marketing

The Professional Darts Corporation (PDC) and long standing partners Sportradar has announced an extension to its relationship. Through their “multi-faceted cooperation,” Sportradar is to continue in its role as official data and live media rights partner to the year’s biggest competitions. David Lampitt, MD at Sportradar, said: “The PDC is an ambitious organisation and their appetite for innovation matches our …

The Asian Football Confederation (AFC) has announced the signing of a new agreement with Sportradar, with the partnership charged with tackling issues within the field of integrity. Specifically addressing match fixing, the Sportradar intelligence and investigation services will be utilised by the AFC throughout the 2018 and 2019 season, tasked with investigating the people behind the fraud on the pitch …

It’s being billed as the “battle of the English sporting giants,” as leading players from Football and Rugby Union go head to head. Manchester City and Saracens are set to compete in the ‘Overcome the Odds’ series, which has been created by Betsafe, who sponsor both of the sides. Taking part for the runaway Premier League leaders are Sergio Aguero, …

Gambling.com has revealed the latest arm of its global expansion, with the release of a localised version of its site in the United States. The group has detailed that this is the first step of its plan to take market share in the growing, regulated US online gambling market. Kevin McCrystle, Chief Operating Officer for Gambling.com Group, said “Gambling.com USA is …

BtoBet has announced a reshaping of its internal structure, becoming a redesigned, and larger, group in the process. Two companies, ITS (I-Trading Solution) and IGS (I-Gaming Solutions), have been embraced, allowing the launch of two new divisions, BtoBet Sports and BtoBet Games. Alessandro Fried, BtoBet’s chairman, explained about the sports division: “BtoBet Sports is focused on bookmakers’ needs and sportsbook …

Industry marketing veteran Harry Lang has announced the launch of new marketing consultancy ‘Brand Architects’, seeking to better develop and define brand dynamics/capabilities for all sector stakeholders. Lang who most recently served as Marketing Director for low-margin bookmaker Pinnacle has 18-years’ experience in marketing leadership and has led a number of high coverage multi-vertical campaigns for WMS, Rank Group and …

London headquartered Smarkets has agreed a horseracing sponsorship deal for the very first time, as revealed in The Racing Post. The betting exchange has entered the agreement with The Jockey Club, covering 35 fixtures throughout 2018, beginning at Wincanton this coming Saturday (January 6). Covering 11 of The Jockey Club’s 15 strong racecourse portfolio, including Aintree, Epsom, Haydock and Sandown, …

We caught up with Joe Lovelace, Head of PR at Marathonbet, after the firm were awarded with Marketing Campaign of the Year at the recent SBC Awards. Lovelace reflects on a vintage year for Marathonbet, and outlines the plans moving forward into 2018. SBC: Firstly, how happy were you to receive the award, and why do you believe Marathonbet was chosen over …

Paddy Power has ended its four-year relationship with London marketing agency Lucky Generals, as the bookmaker’s lead creative agency. UK marketing news sources report that Lucky Generals chose not to re-pitch its services for the account, which had been placed under review by Paddy Power marketing during 2017. Moving forward, Paddy Power’s multi-million £/€ advertising account will be serviced by …

A new partnership has been launched with the dual aim of protecting the integrity of sports competitions and betting markets. Perform and TXODDS are set to collaborate on a number of new projects, whilst also providing innovative new systems designed to offer “unparalleled” access to additional intelligence and analysis. Ross MacEacharn, CEO of Perform Content, said: “We are delighted to …