SBC News Voice of the Sports Betting Industry
Bloomberg sports data analysis division – BSports have announced a special session focusing on sports analysis and social marketing effects and influences on sports data. The Session will be hosted as part of Social Media Week London – September 23 – 27.
The session will be hosted by Bloomberg Sports CEO Bill Sqaudron who will chair the debate session. The panel will discuss the opportunities available to companies in using sports data to leverage a global sporting audience. The expert panel will include the following speakers
- Richard Ayres – Seven Leagues CEO
- David Orman – VP of KwameCorp
- Simon Banoub – Director of Marketing at Opta Joe
- David Gibbs – Director of Digital Media for Sky Sports
Key discussion points will include:
- How performance data & social media can be used to capitalise on the popular culture of sport
– Development of technology & use of data in broadcasts.
– Sports numbers as a universal language - The benefits associated with providing free data for sports fans via digital
– The evolving relationship between sports fans and performance statistics & data
– Objective analysis as a vital ingredient in the subjective debates of fans - How companies with no link to sports become active in this area
– Sponsorship opportunities & case studies we can learn from - The risks involved in using sports data analytics in social media
– Accuracy, context and consistency
For more information on registering for this event please visit – http://socialmediaweek.org/london/events/?id=107317#!
