SBC News Voice of the Sports Betting Industry
The Racecourse Newbury today announces that bet365 has become the new headline sponsor for the Hennessy Heritage Festival, signing a new long term agreement.
Headquartered in Stoke and with a worldwide customer base of over ten million, bet365 is the world’s largest online sports betting company. They will sponsor races across the three days including the Grade Two bet365 Long Distance Hurdle, which has been won by champion stayer Big Buck’s for the last four years.
bet365 joins Hennessy, the world’s largest cognac producer, whose support of the historic Gold Cup handicap is British racing’s longest commercial sponsorship. This will be the 57th year the famous steeplechase, worth £175,000, will bear Hennessy’s name and they have extended their deal by a further three years.
Denise Coates, Joint Chief Executive of bet365, said: “The Hennessy Gold Cup is one of the most prestigious races run in the National Hunt calendar and is always a favourite with racing fans.
“We’re delighted to be supporting the Heritage Festival and we look forward to working with The Racecourse Newbury and Hennessy.”
Stephen Higgins, joint Managing Director of The Racecourse Newbury, commented: “We are thrilled to welcome on board bet365 for one of Britain’s biggest racing events and equally delighted that Hennessy have extended their sponsorship.
“bet365 are a worldwide brand, well-known for their support of British racing, and it’s fantastic to have another high-profile sponsor join us on Hennessy Gold Cup Day.
“The Hennessy Gold Cup is the longest commercial sponsorship in racing and we would like to express our gratitude once again to Hennessy for their continued support in putting on this historic event.”
