SBC News Voice of the Sports Betting Industry
With the return of the football season and, more specifically, the lucrative Premier League, it was always going to be a good month for punters to take advantage of offers as bookmakers battled to attract them.
And it was Paddy Power who came out on top from the 18 online bookmakers monitored by Durham-based company FREEBETS on their website, www.freebets.com. The Irish bookmaker featured more unique money-back offers than any other and across more sports than their rivals.
Paddy Power also had some of the most valuable individual offers and that helped them finish above William Hill and Winner, and July’s bookmaker of the month, bet365.
And for a third successive month Paddy Power also claimed the money-back offer of the month with its money back on losing First Goalscorer, Last Goalscorer, Correct Score and Scorecast bets up to £100 on any Premier League game if the favourite in the match betting did not win.
This strong offer made a significant contribution to Paddy Power’s Bookmaker Of The Month rating as it was available on all ten games for the first week of Premier League fixtures. Money back if Robin van Persie scored anytime in the Manchester United versus Chelsea game and money back on seven different tryscorer markets if Hull won the trophy in Rugby League’s Challenge Cup final were other strong offers which secured Paddy Power its place at the top of the rankings.
David Archer , owner of freebets.com commented ,”We expected some great money back offers to mark the start of the Premier League season and we were not disappointed with Paddy Power in particular continuing to deliver uniquely good value with their Money Back promotions.”
FREEBETS.com uses algorithms, devised by its team, to cross-reference hundreds of offers and promotions from 18 bookmakers on their site. They look at the number of money-back offers available, the free bet or cash refund value, the likelihood of the scenario to occur, and the number of events and markets which qualify for the offer.
