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The USA National Hockey League (NHL) is set to target the mobile gaming market with a view to increasing its sporting coverage in North America. According to mobile technology news source InsideMobileApps.com Vice President of the NHL Chris Golier is currently seeking partners in mobile gaming to increase the NHL’s brand exposure and to assist with creating the NHL a key mobile platform for content and interactive games.
Golier commented on the NHL’s new strategy “This season we’ve launched a few mobile games that are new as part of our portfolio, the thinking being that we want to expand the fan base,There’s a younger demographic that is playing games, so we’re looking at the casual fans and wondering how we can bring those casual fans into the game.
“If it starts out with video games or casual mobile games, then so be it, let’s get you hooked, then we’ll get you to start watching the real games once you start to grow with the NHL.”
As part of the strategy, the NHL has opted to add to its GameCenter hub app by launching an additional 14 official club apps – in order to offer greater coverage and publicity for the league’s teams.
“This is really a first step in a more concerted effort to talk to the fans when they’re inside the arena or when they’re on their couch in a local market,” Golier added. “I think it’s a league and a club initiative that will continue to grow as time goes on, but it was a big effort.”
