Marketing

The Stars Group, through its flagship PokerStars, BetStars and PokerStars Casino brands, has announced the biggest prize in online sports betting with the launch of the Stars £100 Million Challenge. The competition puts punters 64 correct selections away from winning a life-changing prize of £100 million during this summer’s much anticipated World Cup. Straightforward and free to enter, this contest …

Sportradar have partnered with streetfootballworld, an organisation utilising the power of football to change the world for good, in a bid to pool motivation and expertise to drive social change through a mutual passion of football. In line with a commitment to enhance its global corporate social responsibility (CSR), as well as corporate citizenship, Sportradar is to engage its offices …

The 20 year relationship between Sky Sports and La Liga has come to an end, after Eleven Sports won the rights to show the League’s matches in the UK and Ireland for the next three years. The deal comes after Sky’s bid of less than £18 million was topped by Eleven Sports, who opted not to disclose the amount that …

Monopolies on sports betting and lottery scratch cards are to remain in The Netherlands, but The Council of the State, the nation’s highest administrative court, has ordered a rethink of its lottery monopoly. Following an appeal by the European Gaming and Betting Association (EGBA), alongside international gambling firms Unibet, Betclic and Betfair, the council ruled that the existence of only …

International betting integrity body ESSA has published its integrity report for the first quarter of 2018, reporting 50 cases of suspicious betting to the relevant authorities during the period. Breaking down those figures sees nine sports involved, with tennis having the most cases with 27, followed by eleven cases in football and four in table tennis. Of the rest, both …

Ahead of this Saturday’s grudge rematch between David Haye and Tony Bellew, Betfair has unveiled the former heavyweight champion Haye as a brand ambassador for the online betting operator. Haye’s new partnership with Betfair continues the company’s association with the boxer and Hayemaker Boxing Promotions which it also sponsors. The two year deal will see Haye regularly write exclusive columns …

Sports betting app Kwiff has been reprimanded by the Advertising Standards Authority (ASA), after odds used in a television advertisement were found to be fake. The ad in question, seen in December of last year, contained an example bet placed by “Adam from Clitheroe” on a PSG vs Celtic game, and stated “Adam’s odds on PSG were perfectly normal 11/8”. …

LeoVegas Gaming Ltd is to pay a penalty package in excess of £600,000, after being sanctioned by the UK Gambling Commission for failings related to misleading advertising, and the handling of customers at the end of their self-exclusion period. The firm, who hold a remote operating licence authorising it to operate an online casino, and provide facilities for real event …

Retention solutions provider, Enteractive has unveiled a new marketing campaign ahead of this summer’s World Cup, offering operators the chance to sign up to its customer support service at what it describes as a match-winning rate. As part of the promotion that targets online casinos, which runs from the start of May to the end of July, those who sign up …

Microgaming has made a £12,680 donation to the Young Gamblers Education Trust (YGAM), via it’s PlayItForward initiative, helping the independent charity expand its gambling related harm prevention programme to the Isle of Man. YGAM, who place a focus on raising awareness of gambling and gambling-related harm amongst young people, has seen its expansion over the course of the last three …