A Bet A Technology, a gaingsupplier of EPOS, call centre, and online transactional software, has signed a deal with independent bookmakers David Pluck Limited. The specialist provider, which services betting operators throughout the UK and Ireland, as well as 22 different global territories, will replace Open Bet as the operator’s exclusive supplier.
David Pluck, which began trading in Widnes, Cheshire in 1980, is now one of the largest independent bookmaking chains in the north west of England and will expand its retail estate to 40 shops this year. The Birkenhead-based firm ran an eight-week trial of A Bet A’s leading retail EPOS system as they sought a replacement for OpenBet’s SPos.
A Bet A’s comprehensive solution provides David Pluck with full shop EPOS and real-time HQ management of event content and liability management, integrated with the 2db screen display system. The roll-out will continue throughout 2014 as existing SPos contracts terminate.
A Bet A Sales Director Debbie Hardman said: “We’re thrilled to have partnered with such a well-established and well-respected operator like David Pluck after a competitive tender process.
“Our customer’s benefit from market-leading technology and platforms and we look forward to a long and fruitful working relationship with Frank and his team.”
Frank Seymour, Managing Director at David Pluck, added: “Having been in the market for a new supplier, we were particularly impressed with A Bet A’s innovative and responsive operations.
“As an expanding company it made perfect commercial sense to work with this forwarding-thinking brand and we’re excited about how their technology and expertise will help grow our business.”