Betfair & Income Access launch New Jersey affiliate program

New Jersey state licensed igaming operator Betfair has agreed terms with igaming and affiliate marketing technology supplier Income Access to launch the affiliate program for Betfaircasino.com. The program is set to target regional customers through affiliate, partnership and media buying referrals to Betfair’s New Jersey licensed igaming inventory.

UK listed Betfair launched BetfairCasino.com in New Jersey at the end of November in a strategic partnership with Trump Plaza Hotels. BetfairCasino.com offers New Jersey players a fully serviced online casino, the brand will soon launch access to its gaming inventory through mobile IOS and Android Platforms.

Income Access currently supplies Betfair’s European operations with their affiliate and partnership network. Income Access are regarded as the leaders in affiliate and performance based marketing for the igaming

Don Ryan, Betfair US Senior VP of gaming.“Betfair is excited to be offering our New Jersey affiliate program through Income Access,We believe our mobile offering, daily promotions, and exclusive game titles will be a big draw for affiliates looking to break into the New Jersey market.”

“We’re delighted to be partnering with a brand of Betfair’s calibre, particularly in the context of the New Jersey market,” said Income Access founder and CEO Nicky Senyard. “Combined our teams have more than 20 years of experience in iGaming, which puts us in a great position for success.”