Israeli based igaming marketing services company XL Media has begun trading on the London Alternative Investment Market (AIM) following an oversubscribed placing which raised $69.5m (£41.8m). The company commented that its initial placing had been significantly oversubscribed, XL Media who specialize in igaming player acquisition debut today on the London AIM with a share price listing of 0.49 pence per share.
XL Media provides digital marketing and player acquisition services for igaming brands such as Ladbrokes, 888 and William Hill. The business was founded by Israeli tech entrepreneur Ory Weihs in 2003.
The business began as affiliate network referring igaming customers to partner gambling brands, the company through a series of mergers has extended its channels and verticals to media buying, player acquisition, consulting. XL Media currently supplies igaming traffic on all product verticals to more than 150 operators. Its current network has more than 2,000 websites in 17 languages.
Overview of XL Media AIM Flotation
- The fundraising, which was significantly oversubscribed, raised approximately $69.5 million (£41.8 million*), before expenses, through the issue of 67,026,152 new Ordinary Shares and 18,330,686 existing Ordinary Shares at the Placing Price of 49 pence per share;
- The total number of Ordinary Shares in issue at Admission will be 189,563,652, giving the Company a market capitalisation of approximately $154.5 million (£92.9 million) at the Placing Price;
- The proceeds of the fundraising will be used to fund acquisitions and country specific joint ventures to accelerate organic growth and expansion into new territories as well as for investment in IT systems;
- Cenkos Securities plc is acting as Nominated Adviser and Broker;
Ory Weihs, Chief Executive Officer of XLMedia, commented, “We are delighted with the strong support shown by investors, which we believe is a positive endorsement of XLMedia’s business model, product offering and market opportunity. Our Admission to AIM represents a major step forward for our business as we seek to capitalise on a number of high growth opportunities that exist across our business.
The team has established a strong operational base over the last six years and our specific expertise within the online gambling sector has enabled us to develop a market leading offering. We are excited by the benefits of being an AIM quoted company and we look forward to enhancing shareholder value.”