SBC News Voice of the Sports Betting Industry
The Global Social Media Group (GSMG) the owners of the popular entertainment website TheLadBible.com have announced the launch of its new sports and humour led portal – TheSportBible. TheSportsBible, will feature daily humorous content, articles and features as GSMG try to recreate the success of its original vertical – TheLadBible.com
2013 proved to be a successful year for GSMG, Growing TheLadBible.com’s audience by 150%, and improving customer promotions and advertiser targeting on its digital channels. Following the growth of their first online portal GSMG decided to expand into the sports entertainment and humour market, by announcing the release of TheSportsBible.com
‘The humorous side of Sport in the 18-34 age group is an untapped market, the TheSportBible team will bring a perfect mix of humour and informative sports news and expand our already extensive audience – over the last 2 and half years we’ve tuned our content to appeal to our community of young males,
“TheSportBible will further extend the reach of the Global Social Media Group and challenge the current large players of digital in the sports market ” – Solly Solomou CEO
TheSportBible started in September 2013 across social media pages and has gathered a community of over 1 million followers along the way. Its popular Facebook group has over 380,000 likes and is supported by a further 642,000 Twitter followers.
GSMG- TheLadBible.com content has become grown in popularity with male audiences. Team SBC has learnt that GSMG will be looking for exclusive partnerships with advertisers seeking to target its viewership.
for more information on partnerships and advertising on TheSportBible – contact – Head of TheSportBible – Mike Vaughan – [email protected]
