BetVictor partner with Skylab to launch – BetVictor TV

Manchester’s digital innovation agency Skylab, has partnered with leading gaming company BetVictor to launch BetVictor TV in time for the prestigious Grand National horse race.

BetVictor TV or ‘BVTV’ uses Skylab’s innovative MediaTank online video platform that essentially allows BetVictor to become a broadcaster. BVTV already includes snooker, featuring Ronnie O’Sullivan, Judd Trump and John Higgins at the 2014 Welsh Open as well as horse racing including the Cheltenham Festival and the upcoming Grand National. It also includes online video tips and betting advice, as well as the BetVictor television ads featuring comedian and actor Paul Kaye.

Michael Carlton, CEO BetVictor said “Video advertising is a proven way to increase response rates, and recently BetVictor have teamed with Skylab to showcase our video on demand solution, BV TV paving the way across Sportsbook and Live Casino products. BV TV is already producing firm results with increased site visits alongside strong social media integration. 

In the future we are aiming to stream live events, allowing customers to Watch and Bet from the video page. Skylab has pioneered this technology for BetVictor, coping with high demands and 24/7 support. We hope this added advantage in the market place will help build our business further and keep us on top of game changing technologies.”