SBC News Voice of the Sports Betting Industry
Lotus F1 Team will feature the branding of online entertainment company Interwetten Sports for this week’s Hungarian Grand Prix.
The sports betting provider has taken the prestigious sidepod placement for their promotion, as the team tackles the tortuous twists of the Hungaroring in the final race before the summer shutdown.
Matthew Carter, Lotus F1 Team CEO said: “We are delighted to welcome a new sponsor for this season’s German and Hungarian Grands Prix. Interwetten is a dynamic and exciting company who recognises the value of joining us at this point in the year for two very popular and well supported races. The E22 is the best looking car on the grid and the Interwetten logo is a suitable adornment as we continue our fight on track.”
Werner Becher, Interwetten Speaker of the Board added: “We are delighted to partner with Lotus F1 Team for the races at Hockenheimring and Hungaroring. For us, an international player with a long tradition in and passion for motorsports, these two races offer the ideal platform in order to present our brand in the spotlight, both in Europe and internationally. Just as Formula 1, we offer our customers sports and entertainment on the highest possible level.”
