SBC News Voice of the Sports Betting Industry
Sportradar has launched a new brand which sees all of the market-leading sports data services that Sportradar has previously provided to the media industry under the brand Scoreradar will now be aggregated under the new brand ‘Sportradar Media Services’.
Launched in 2007, the Scoreradar suite of services and products has grown to the point where today, the brand is a key and recognised player in the sports media landscape. These services and products have included pre, live and post event data feed deliveries, as well as hosted content solutions such as live sports applications, statistics centres and live score products. By constantly evaluating all aspects of the business and garnering valuable client feedback, Sportradar was guided towards the conclusion that the name of the Scoreradar brand did not do justice to its full range of content.
Speaking about the re-brand, Sportradar CEO Carsten Koerl said: “The Sportradar brand is a powerful one that stands for proven quality and reliability to over 600 clients worldwide. With all the recent developments that we had implemented in our media-facing services, it felt like the right time to bring all those services together under a new Sportradar brand, sharing in the whole organisation’s momentum and high regard.
“But this is not a cosmetic change. The data feeds and applications we are providing across multiple channels such as web, mobile, TV and print are best in class and continue to grow in number and quality. ‘Sportradar Media Services’ reflect our ongoing investment and focus on the technologies and innovations that will drive our client-focused solutions and will propel us as we strive to enhance sports coverage in a progressive and cost effective manner.”
