The Racing Post’s sports brand, Intellr, has launched a new in-play football product which is due to bring match analysis to fans by using advanced algorithms and live bookmaker odds. The flagship football product is set to monitor 38 different data points, once an on-field event occurs this triggers the algorithm to analyse statistical data records that have been backed …
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Betfair has been named as the official sponsor for both the Northumberland Plate Festival and Fighting Fifth Hurdle after signing a new deal with Newcastle Racecourse and the Arena Racing Company (ARC). Listed as the feature race, the Betfair Exchange Northumberland Plate is due to be broadcast live across ITV 1 and Sky Sports Racing. Other feature races run across …
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Kindred Group’s Unibet has agreed to integrate Gamban‘s blocking software into its self-exclusion process, making it the first UK bookmaker to do so. The extension to the partnership between the duo will ensure that all Unibet customers have unlimited access to Gamban free of charge courtesy of Kindred. It comes as a bid to further help customers access the self-exclusion tool …
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Jason Robins (DraftKings), Paris Smith (Pinnacle), Jose Duarte (BetCris), Dominik Beier (Interwetten), Lahcene Merzoug (ComeOn!), Jesper Svensson (Betsson), Carmelo Mazza (Betaland), Sergey Portnov (Parimatch) and Stan Reoutt (Fonbet) represent just a small selection of the industry CEOs taking to the stage at this year’s Betting on Sports conference. Organiser SBC Events has released the full agenda for the fourth edition of …
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Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The fifth round table participant was BetConstruct, represented by its Group Director of Sportsbook Product, Stuart Baker. SBC: What role does pricing and risk play in the differentiation of …
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Racing content and data provider Sports Information Services (SIS) has agreed to a new three-year content distribution deal with Spanish betting operator Paston Apuestas which will see the data provider cover the operator’s Spanish Horse and Greyhound Channel. As part of the new deal, SIS will deliver live pictures and data to a number of retail outlets across Valencia relating …
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Cricket commentator and former-Australia cricket captain Shane Warne has penned a new five-year deal with Dafabet which will see him named as the operator’s sports representative and brand ambassador. Warne has been recognised as a top cricketer for Australia, and continues to lead on cricket commentary following his retirement in 2013. Announcing the appointment, Dimitris Karatzas, chief executive of Dafabet, …
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Esports Entertainment Group has submitted an application to list its common shares across the NASDAQ Capital Market which will see the operator use the generated funds to support its Malta gaming licence application. The esports betting operator is yet to confirm just how many securities will be offered on the market, as well as the type to be listed, with …
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Ahead of its return to the Premier League, Aston Villa has confirmed a ‘record-breaking’ commercial agreement with gambling operator W88 for the upcoming 2019/20 Premier League season. The Asian betting and gaming company will replace 32Red as the principal partner for the club, with their logo set to feature on the club’s Kappa home and away shirts as well as …
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Industry technology supplier BetConstruct has confirmed the appointment of Viktor Hoffman who will be tasked with overseeing global marketing directives for BetConstruct’s Vbet brand. Prior to the appointment, Hoffman has been acknowledged for his work with the Addison Global’s challenger brand, MoPlay having also been tasked with the development and launch of a successful diversification strategy as CPO, and later CEO of …
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