Codere Apuestas integrates Betradar live channel retail system


Sports data and technology supplier Betradar, have announced Spanish gambling and sports betting operator Codere  as its latest Live Channel Retail partner. Betrader will serve its live streaming solution to Codere’s 100 retail outlets across Spain, Betradar expects to fully integrate its solution with CODERE in the coming months.

Betradar’s Live Channel Retail includes a wide range of international media rights, such as the Serie A, French Ligue 1 and Coupe de la Ligue, DFB Cup, U.S Major League Soccer, German and Spanish Basketball leagues and several international ATP and WTA Tennis tournaments covering a minimum of 12 to 16 hours every day.

Joern Anhalt, Managing Director Media Rights at Sportradar, comments: “We are pleased to extend the partnership with our long-term customer CODERE with the Live Channel Retail. This collaboration is another confirmation of the high demand for our entertaining and revenue-driving retail live betting product which combines live sports broadcasts with live odds and live statistics.”

Ángel Fernández Fernández, Marketing Director at Codere Apuestas said: “We’re delighted to be adding the Betradar Live Channel to our retail offering. We’re always looking at ways of providing our customers with new and entertaining products. The Betradar Live Channel powerfully combines live sports pictures with live sportsdata even in off-peak hours and brings a new distinction to our current portfolio. Codere Apuestas works every day at the forefront of the entertainment industry with a strong customer orientation. Maintaining this leadership also implies being at the forefront of innovation and the company has achieved this not only offering new additional services to its customers, such as the Betradar Live Channel, but also due to the strategy that the company has driven through other recent developments like its mobile app and the American races offer.”

In the meantime, Betradar has fully re-designed and upgraded its Live Channel Retail. The new version captivates through its extended statistical and betting stimulating widgets, plus a fresh and state of the art TV-look and feel to increase the attractiveness for consumers and therefore the turnover potential of betting shops. The concept of the Live Channel Retail, a unique combination of live motion pictures, live odds and live statistics, has proven and remains unaffected with a polished design. With detailed pre-match statistics the LiveChannel now offers the most important key facts regarding the upcoming matches fully integrated on screen. Game changing moments, such as goals in soccer or set wins in tennis will be highlighted by eye-catching overlays. In addition, live statistics are henceforth connected to the related betting markets to stimulate punters to place more bets.

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