SBC News Voice of the Sports Betting Industry
Mobile gambling content developers Odobo has announced its latest games distribution deal with Coral Interactive.
The new deal provides Odobo with access to yet another well-established operator with over a decade’s experience of serving customers online. Coral prides itself on providing the widest range of gaming products to its players and now stands to benefit from the growing selection of high-quality HTML5 game content available via Odobo. This includes exclusive titles such as: Gold Dice, Poker Drop Riches and Beat the Croupier. In addition, Coral gains the benefit of Odobo Play, a unique game discovery channel that helps developers to market their games directly to customers.
With the support of the Odobo Developer Program, all games released to the Odobo Marketplace are certified for distribution across its supported jurisdictions and markets. This ensures that its existing games are ready to service Coral’s customers. The Developer Program gives operators confidence in the quality, performance and compatibility of games released into the Marketplace.
Julian Jarvis, Chief Business Affairs Officer at Odobo, said, “Coral Interactive is a substantial gain for us and our developers. We’re thrilled to have another established name join the Odobo Marketplace.”
Angus Nisbet, Gaming Director at Coral Interactive, said, “Odobo has fantastic games available that come from a diverse range of developers. We’re pleased to be gaining access to its titles and have been so impressed to date that we have commissioned bespoke content via Odobo.”
This announcement follows other integrations with bet365, Betfair and Unibet. With more operator integrations underway, the opportunity to monetise games via the Odobo Developer Program is broadening.
