Classic console games developer Atari unveiled its social casino vertical Atari jackpots, in a move that sees the developer enter the social gambling market. The popular gaming brand will look to merge its iconic console/arcade content with casino slots and games.
Having avoided bankruptcy in early 2013, Atari SA led by Chief Executive Frederic Chesnais will look to establish itself as a leading product in the social and mobile gaming sectors. Chesnais, had stated that Atari would now concentrate all its development and title inventory on the burgeoning social gambling market
Atari has partnered with social games engine Flowplay, in order to transform its gaming content into casino led content for social and mobile channels.
The Atari Jackpots social casino vertical will offer a collection of single and multiplayer games, including slots, blackjack, video poker and bingo. With the help of Flowplay, Atari has converted retro gaming titles such Asteroids, Missile Command, Tempest and Crystal Castles into social slots and games inventory.
“This first release of Atari Jackpots is a step into online casinos, leveraging the rapidly growing interest in social casinos to offer a fun experience,” said Fred Chesnais, the chief executive of Atari, in a statement. “We wanted to engage rapidly with our loyal fans, get their feedback in order to decide upon the additional features to be released to further improve the Atari Jackpots experience.”