Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The first round table participant was SBTech, who this week was chosen by Gamesys as platform provider for the new Virgin Bet brand in the UK. The company was …
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ESSA relaunches as International Betting Integrity Association
In a move to better reflect the global debate surrounding betting and integrity, ESSA has confirmed that it will be relaunching as the International Betting Integrity Association (IBIA) with immediate effect. The relaunched betting integrity body will focus upon the representation of regulated sports betting operators across 50 different brands set to provide information to its monitoring and alert platform. …
Read More »BoyleSports secures Birmingham City sponsorship deal
In its biggest sponsorship deal in over a decade, Birmingham City Football Club has named BoyleSports as its new principal partner until the end of the 2020/21 season. The new agreement will see Ireland’s largest independent bookmaker’s logo displayed on the front of the men’s team playing kit and replica shirts, replacing the current 888Sport logo from the most recent …
Read More »Ascot Racecourse reports 10% prize money increase
Ascot Racecourse has reported that an increased investment in racecourse facilities and prize money contributions have contributed to a successful 2018 for the Berkshire course. The racecourse has released its financial results for the 12 months ending 31st December 2018, in which it recorded a pre-tax profit of £6.1m. Guy Henderson, Chief Executive at Ascot, lauded the positive results for …
Read More »Women in Racing promotes female participation at upcoming event
In a bid to promote female participation in the horse racing industry, Women in Racing (WiR) is set to offer a new mentoring programme to those working in the industry. The annual mentoring event, taking place at The AllBright in Mayfair on July 9, will boast an international network of both clubs and academies to help support women throughout their …
Read More »GVC’s Simon Hay steps down to join Nektan
Nektan, an international B2B and white label gaming software and services provider, has confirmed that GVC’s Simon Hay will be joining the company as its new Chief Financial Officer (CFO). Hay is due to start the new role from June 17, bringing with him a wealth of experience from two decades in the accountancy and consultancy sectors. Prior to this, …
Read More »Spelinspektionen issues two new fines in bonus offer crack down
Swedish regulator, Spelinspektionen, has continued its crack-down on non-compliant operators offering recurring bonus offers on their sites after issuing two new fines to AG Communications and Genesis Global. In its most recent investigation, the gaming regulator has found that the two operators had been in contravention of the country’s gaming laws by informing their customers about the possibility of receiving …
Read More »Champions League final drives Super Saturday betting
This weekend’s ‘Super Saturday’ continued to attract mass-interest from UK punters this year, with punters wagering bets on the Epsom Derby, the Champions League Final, and the fight between Anthony Joshua vs Ruiz Jr. The all-English Champions league final between Liverpool and Tottenham Hotspur attracted the most attention from punters in terms of bets placed, closely followed by the Investec …
Read More »IMG confirmed as Bundesliga’s exclusive global licensing representative
International sports marketing agency, publisher and data distributor IMG has confirmed that it has inked a new deal with Bundesliga International which will see them named as the exclusive global licensing representative for the league. As reported by SportsPro media, the new deal will lead to the development and launch of a new licensing programme, focusing upon elevating the engagement …
Read More »Codere seeks to end Sampedro drama at ‘critical AGM’
Bolsa Madrid gambling firm Grupo Codere SA is set to host a ‘critical showdown’ at its annual general meeting set for Monday 26 July, as corporate stakeholders seek to settle the governance dispute between US debt holders and the enterprise founding Martínez Sampedro family. Spanish business news sources report, that Codere investors will seek to remove Martínez Sampedro board representatives’ …
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