SBC News Voice of the Sports Betting Industry
Sky Bet Title sponsor of the English Football League introduced wireless location based technology, iBeacons to Championship Football Stadiums Elland Road (Leeds United) and The New York Stadium (Rotherham United) this weekend.
iBeacons, are Bluetooth transmitters, which allow for localised messaging when customers/consumers are in-range with a beacon signal. Sky Bet trailed the new Apple proximity messaging technology, sending ‘push’ notifications and engagement messages to football fans attending Leeds United Vs Wolves at Elland Road football stadium.
SkyBet management confirmed that the test project could lead to a roll-out to Football League stadiums nationwide.
Sky Bet head of core products Andrew Walton commented: “This is a really exciting opportunity to use our unique title sponsorship with the Football League and its clubs to improve the fan experience at football grounds across the country. The feedback from both clubs has been encouraging and, although this technology is still very new, the potential is enormous. Our customers could soon be receiving tailored messages and offers at every Sky Bet Football League game, allowing them to benefit even further from our sponsorship.”
A Leeds United spokesman commented on the technology:”To be one of two clubs involved from the start with Sky Bet’s iBeacon project is very exciting. The iBeacon technology was tested at Elland Road during our game with Sheffield Wednesday. For any of our fans wishing to bet on the game it helps them find the best place for special offers and promotions from our betting partner Sky Bet.”
