UK bookmaker Betfred has partnered with racing content providers At The Races and Racing UK to introduce live track coverage of UK and Irish horseracing events. The live streaming services will be available on both desktop and mobile platforms.
Betfred sports betting operations, announced that the update of live race streaming had been made available to mobile betting customer last week. The bookmaker expects to introduce its latest feature to its desktop betting vertical later this week.
Joe Ellis, BetFred Sportsbook Development Manager told industry news source EGR Magazine, that the introduction of live stream racing would be an ‘essential addition’ to the operators sports betting product inventory.
Betfred aims to increase its content and customer engagement with its racing markets. Live stream customers will be able to access multi content and additional race information from At The Races and Racing UK. The live stream service will be only available to UK and Ireland customers