The Amministrazione Autonoma dei Monopoli di Stato (AAMS), the regulating body of gaming and sports betting activities in Italy are set to lift restrictions on in-play sports betting for Italian consumers.
International law firm DLA Piper, broke the news that the AAMS would allow for Italian licensed sports betting operators to offer in-play betting markets.
Italian news reports have suggested that the AAMS lifted its restrictions on in-play sports betting in order for licensed bookmakers to offer more competitive products and markets, thus helping combat against un-licensed sports betting operators targeting Italian consumers.
Current Italian sports betting laws state that operators can only offer betting markets to consumers on scheduled sporting events. Betting on sports can only happen prior to the sporting event commencing, Italian licenced operators cannot accept wagers once a sporting event is in action.
The AAMS change of policy with regards to in-play betting is set to be announced with new regulations for igaming and sports betting operators. The AAMS had stated that it would undertake a change in policy strategy, as it looked to aid market growth for licensed operators.
The news of the AAMS change in policy will be welcomed by local and international bookmakers who have viewed the product policies as major hurdle within the Italian market. Several betting operators had complained, that the AAMS restrictions had forced them to serve inferior products to knowledgeable Italian sports betting consumers, thus aiding the growth of un-licensed sports betting operations within the region.