As the World Cup in Qatar edges ever closer, sportsbook marketing teams continue to search for the formula that will deliver impressive levels of player acquisition and retention, and a return on their substantial investments in promotional campaigns. Traditional tactics such as bonuses, free bets and newspaper advertising still have a role, but as Josh Jolliffe, Sales Director – Media …
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Speaking ahead of SBC Summit Barcelona, SOFTSWISS co-CEO Andrey Starovoitov tells us about some of the major milestones reached in 2022 and the ambitious goals for the year to come. He tells us what we can expect from SOFTSWISS at the Barcelona event before explaining how SOFTSWISS is delivering a ‘winning combination’ for its partners via its range of sportsbook …
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In Africa’s most developed economy and gambling market, an opposition political party is seeking to shake up national gambling legislation with a new bill. South Africa’s Democratic Alliance (DA), the centrist/centre-right opposition to the ruling African National Congress (ANC), has proposed the ‘Remote Gambling Bill, 2022’ to the country’s legislature. The bill aims to regulate issuing of licences to be …
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In the last few years, AstroPay has established itself as a truly global company, with a presence in multiple continents. Setting its sights on further global expansion, the payments provider recently launched its new Global Affiliate Programme. Leonardo Alonso (right), Head of Affiliates, discusses the company’s foray into affiliation and the way this new programme will help fuel further growth. …
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Sportingtech is set to have a strong presence at the upcoming SBC Summit Barcelona 2022, where the company will be showcasing its award-winning Quantum platform and discussing recent high-profile operator deals. Ahead of the event, we spoke to Sales Director Jack Smith about what he expects from the event, and how Spain’s status as a bridge to LatAm markets will …
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Ahead of their participation at the upcoming SBC Summit Barcelona, Atlas-IAC CEO Sergei Efimenko discusses the growing influence of artificial intelligence, the ongoing data wars and the double-edged sword that is owning your own technology. For those that might not know, can you give us a brief introduction to Atlas-IAC? Atlas-IAC was founded with the vision of modernising the global …
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Selecting the right technology partner is one of the biggest decisions facing any sports betting operator, with cost, functionality, speed, service and user experience all competing to be the key factor in the final choice. George Fotopoulos, COO of Vermantia, tells SBC News what to consider when making the decision and explains why he believes flexibility is the crucial thing …
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The Slotegrator Academy aims to expand the knowledge of online gambling operators and alleviate the problems that these companies may face when entering new markets, according to Dmytro Kryvorchuk, Sales Team Lead at Slotegrator. Speaking to SBC News, Kryvorchuk shines a spotlight on the Slotegrator Academy and the ways in which this education portal is helping betting and gaming companies …
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The recently-launched sports-betting games provider ParlayBay will attend this year’s SBC Summit Barcelona, where the rapidly-growing company will outline its games offering and what it has planned for the remainder of 2022 and beyond. SBC News spoke with ParlayBay CEO Patrick Nordwall to find out more about the company’s exhibit (booth L10) in the event’s Sports Betting Zone and what …
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Anton Kuchukhidze, Chairman of the Ukraine Gambling Council (UGC) provides SBC with an update on how a liberalised gambling industry is planning for its future amid the unknown outcomes and consequences of a brutal war… The war launched by Russia against Ukraine has caused grave damage to the national economy. Commercial activity has declined significantly or minimized in all sectors. …
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