SBC News Voice of the Sports Betting Industry
Sportradar has expanded its Micro Markets product to elevate tennis betting, providing customers with a new in-play experience when wagering on ATP matches.
AI-engineered by Sportradar, Micro Markets offer a new catalog of live wagering markets, enabling operators to offer bets on specific, short-term outcomes within a game or event.
Through its strategic partnership with Tennis Data Innovation (TDI), from October, Sportradar will enhance Micro Markets to cover ATP tennis matches.
As stated: “By leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will offer operators a cutting-edge solution that processes hundreds of thousands of data points per match.”
For sportsbook clients, Sportradar will offer eight unique Micro Markets expected to generate approximately 1,500 new betting opportunities per match.
Sports betting customers will be able to engage with new Micro Markets betting events, such as:
• The next breakpoint
• Whether the next serve will be an ace, rally, or double fault
• Who will serve the next ace
• All point outcomes (Player 1 Winner, Player 1 Error, Player 2 Winner, Player 2 Error)
• Total shots in a point
• The type of last stroke (e.g., serve, return, forehand, backhand, or volley)
Launching Micro Markets for ATP tennis, Karl Danzer, SVP Odds Services at Sportradar, said: “The introduction of Micro Markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”
Following ATP tennis, Sportradar is set to further expand Micro Markets with the addition of American football, baseball, basketball, and ice hockey in the first half of 2025. Sportradar currently offers Micro Markets across other sports like soccer and table tennis.
