Digitain’s new brand ambassador Luis Figo, the former Barcelona, Real Madrid and Internazionale star, strengthened his ties with the company when he visited its headquarters in Yerevan to meet the team last week. Securing the services of one of the iconic footballers of his generation is a big statement for a B2B supplier. But Digitain is a company with ambitious …
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Placing a bet can often present quite a few questions – which horse do you go for? Which bookmaker has the best odds? Is there other information available which would better inform your wager? Identifying these questions that punters might have, David Brown (right) set out to create City Bet Club, a members club which seeks to provide the shrewdest …
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Florian Geheeb, Global Director Advertising Sales at Sportradar, and Veiko Poom, Digital Marketing Manager at Coolbet, spoke with SBC about the firms’ ongoing partnership and the way in which ad:s has become a key part of the latter’s customer acquisition strategy… Veiko, can you tell us more about Coolbet’s collaboration with Sportradar and why you chose to incorporate the …
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Over the course of the last year, AstroPay has been implementing plans to expanding its offering to users around the world – and with that has come a whole host of new products which CEO Mikael Lijtenstein is confident are delivering “the best possible solutions available” for its partners. In an interview with SBC, Lijtenstein delved into all things innovation …
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Content is King across any sector with a large digital presence, but in betting and gaming is somewhat of a battlefield, with varying sporting schedules as well as the double-edged sword of data and media rights to consider. As the SBC Summit Barcelona edges closer, Senior Vice President Of Commercial Operations at Kambi, Jamie McKittrick, shared his views on how …
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Sports betting tech solutions provider Delasport looks ahead to the 2022 World Cup and shares some useful insights on how to acquire new recreational bettors, while retaining them throughout the tournament and beyond. To say that the world cup is a major sporting event would be an understatement. More than 3.5 billion people (or about half of the world’s population) …
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Will Edwards, Director at XEDIA, walks us through the developments taking place at Betting Partners, aff.ai and Cashback.bet as the company prepares to “revolutionise the industry from multiple angles”. SBC: For those that might not know, can you tell us about XEDIA? XEDIA is a company I created, to unite a group of the most highly skilled individuals I’ve encountered …
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Entering a new regulated market requires “a lot of expertise, experience and a lot of resources” to ensure you pass the litmus tests set by regulators according to Mike Van Ermen, VP of Business Development at FSB. Not only that, he said, these processes are fundamental for establishing a trusting relationship with both new and existing partners. Speaking at the …
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Following the publication of the Sportradar Q2 results last week, CEO Carsten Koerl spoke with SBC Americas to discuss the company’s recent performance and the growing opportunities within the US market. Discussing how much of a priority the US market is when compared to Europe, Koerl began: “So at the moment, the US accounts for approximately 15% of total revenue …
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The rationale and demand for white label solutions remains as strong as ever, but only if the supplier can deliver the highest levels of service, according to Bar Konson, Head of Sales at NuxGame. Ahead of NuxGame’s participation in SBC Summit Barcelona, where the platform provider will showcase its newly-launched white label product in the Sports Betting Zone, Konson explained …
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