Amir Mirzaee, Chief Commercial Officer and Managing Director of Bayes Esports, dives into all things AI and its use cases within the wider esports industry – most importantly, how its misusage is hurting the esports industry Artificial Intelligence, or just AI for short, has become a contentious topic in the recent past. Programs such as “ChatGPT” opened the door to …
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Going global: Soft2Bet’s David Yatom on pursuing new market opportunities
Since the start of this year, Soft2Bet has set out on a journey to expand its global footprint, with its most recent market entry being Romania. One month on, and the provider is confident that the Romanian market has been a ‘natural fit’, and one that presents a whole host of opportunities for further expansion. In a chat with SBC …
Read More »A Look Ahead: SBC’s Julian Pitts Reveals Exciting Plans for Affiliate Leaders
Affiliates play a core role in interconnecting the global betting and gaming sector, the importance of which will be on full display at the SBC Summit Barcelona in September this year. Sharing his own experience of the gaming affiliate space and how it can navigate the challenges ahead, SBC’s Senior Affiliate Relationship Manager Julian Pitts broke down what he believes …
Read More »Brigid Simmonds (OBE): White Paper provides a shared experience of gambling’s conflict & resolution
Brigid Simmonds, Chair of the Betting & Gaming Council (BGC) reflects on the trade body’s development since its inception in 2019, navigating the crossfire of UK Gambling’s journey towards its regulatory resolution in 2023. A headline speaker of the SBC Summit Barcelona (19-21 September), Simmonds cites that UK Gambling shares a ‘common experience’ with other European markets awaiting regulatory settlement. …
Read More »WeAreGame: Delivering a full spectrum of sportsbook and igaming solutions
Tim Scoffham, CEO of the newly-launched WeAreGame brand, offers some insight into the creation of the company, its core values and expectations for emerging markets such as Brazil. SBC: You recently announced the formation of the WeAreGame brand. Can you tell us more about the two organisations behind the launch, WeAreTechnology Group and BelloaTechnologies? Tim Scoffham: WeAreTechnology Group provides premium …
Read More »John Harlow, Stats Perform: why the Women’s World Cup will be unexpectedly different
The FIFA Women’s World Cup is a week away and the quality of on-field action and volume of media coverage is expected to drive an explosion in global interest in the women’s game, teams, and players. SBC News spoke with John Harlow, SVP of Betting at Stats Perform, about why this World Cup will present some different opportunities for sportsbooks, …
Read More »Better Collective’s Sarah McChesney-Gordon: driving revenue opportunities beyond affiliation
Better Collective has hired Sarah McChesney-Gordon as Head of Commercial Projects to focus on developing and commercialising its new flagship data and odds-powered proprietary creative and adtech suite, BetSense. McChesney-Gordon shares with SBC, how her wealth of experience will also play a crucial role in key commercial projects across the wider business ecosystem. ____________ SBC: Congratulations on your new role …
Read More »Digitain’s Iain Hutchison: understanding the influence of technology
Iain Hutchison, Chief Revenue Officer of sportsbook software and igaming platform provider Digitain, shares some insights into the ways in which technology is being harnessed to best effect by the sports betting sector. Among the topics for discussion are its impact on content, regulation and the user experience. ____________________ SBC: Rarely does a day go by when the news does …
Read More »Betsson: Tackling the evolving world of affiliate marketing
As developments in technology and the spread of regulation continue to drive change in the international betting and gaming industry, the challenges of running a successful affiliate programme also evolve. To find out more about what that means for operators, SBC News spoke to Betsson Group Affiliates’ Head of Affiliates Triston Smook. Ahead of participating in this week’s iGB L!VE …
Read More »New directions for TVBET: Peter Korpusenko on 2023 developments and future plans
The last seven months have been incredibly busy for TVBET. However, the launch of two new products and the further development of its Bet On Good Foundation means that the second half of this year marks the beginning of ‘new directions’ for TVBET. Peter Korpusenko, CEO of TVBET, sat down with SBC News to discuss the launch of Fast Keno, …
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