Interviews

Area for interviews

Amir Mirzaee: uncovering the imposters of the esports industry

SBC News Amir Mirzaee: uncovering the imposters of the esports industry

Amir Mirzaee, Chief Commercial Officer and Managing Director of Bayes Esports, dives into all things AI and its use cases within the wider esports industry – most importantly, how its misusage is hurting the esports industry Artificial Intelligence, or just AI for short, has become a contentious topic in the recent past. Programs such as “ChatGPT” opened the door to …

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A Look Ahead: SBC’s Julian Pitts Reveals Exciting Plans for Affiliate Leaders

A Look Ahead: SBC’s Julian Pitts Reveals Exciting Plans for Affiliate Leaders

Affiliates play a core role in interconnecting the global betting and gaming sector, the importance of which will be on full display at the SBC Summit Barcelona in September this year. Sharing his own experience of the gaming affiliate space and how it can navigate the challenges ahead, SBC’s Senior Affiliate Relationship Manager Julian Pitts broke down what he believes …

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Brigid Simmonds (OBE): White Paper provides a shared experience of gambling’s conflict & resolution

SBC News Brigid Simmonds (OBE): White Paper provides a shared experience of gambling’s conflict & resolution

Brigid Simmonds, Chair of the Betting & Gaming Council (BGC) reflects on the trade body’s development since its inception in 2019, navigating the crossfire of UK Gambling’s journey towards its regulatory resolution in 2023.  A headline speaker of the SBC Summit Barcelona (19-21 September), Simmonds cites that UK Gambling shares a ‘common experience’ with other European markets awaiting regulatory settlement. …

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WeAreGame: Delivering a full spectrum of sportsbook and igaming solutions

SBC News WeAreGame: Delivering a full spectrum of sportsbook and igaming solutions

Tim Scoffham, CEO of the newly-launched WeAreGame brand, offers some insight into the creation of the company, its core values and expectations for emerging markets such as Brazil. SBC: You recently announced the formation of the WeAreGame brand. Can you tell us more about the two organisations behind the launch, WeAreTechnology Group and BelloaTechnologies? Tim Scoffham: WeAreTechnology Group provides premium …

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John Harlow, Stats Perform: why the Women’s World Cup will be unexpectedly different

SBC News John Harlow, Stats Perform: why the Women's World Cup will be unexpectedly different

The FIFA Women’s World Cup is a week away and the quality of on-field action and volume of media coverage is expected to drive an explosion in global interest in the women’s game, teams, and players. SBC News spoke with John Harlow, SVP of Betting at Stats Perform, about why this World Cup will present some different opportunities for sportsbooks, …

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Better Collective’s Sarah McChesney-Gordon: driving revenue opportunities beyond affiliation

Better Collective

Better Collective has hired Sarah McChesney-Gordon as Head of Commercial Projects to focus on developing and commercialising its new flagship data and odds-powered proprietary creative and adtech suite, BetSense. McChesney-Gordon shares with SBC, how her wealth of experience will also play a crucial role in key commercial projects across the wider business ecosystem. ____________ SBC: Congratulations on your new role …

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Digitain’s Iain Hutchison: understanding the influence of technology

SBC News Digitain’s Iain Hutchison: understanding the influence of technology

Iain Hutchison, Chief Revenue Officer of sportsbook software and igaming platform provider Digitain, shares some insights into the ways in which technology is being harnessed to best effect by the sports betting sector. Among the topics for discussion are its impact on content, regulation and the user experience. ____________________ SBC: Rarely does a day go by when the news does …

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Betsson: Tackling the evolving world of affiliate marketing

Betsson Group Affiliates

As developments in technology and the spread of regulation continue to drive change in the international betting and gaming industry, the challenges of running a successful affiliate programme also evolve. To find out more about what that means for operators, SBC News spoke to Betsson Group Affiliates’ Head of Affiliates Triston Smook. Ahead of participating in this week’s iGB L!VE …

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