Interviews

John Pettit – Playtech BGT – New Tricks…Servicing Independents

John Pettit, Playtech BGT Sport’s UK, Ireland, Asia and Australia Managing Director speaks to SBC on his firm’s detailed approach to servicing independent bookmakers. Having secured new terminal contracts with a number UK independent bookmakers, Pettit details how Playtech BGT services and provisions can help ‘independents’ continue to make their mark within the ultra-competitive UK retail betting sector.    __________________________ …

Read More »

Jacob Lopez – OPTIMA – A personal device in a retail environment

OPTIMA - iSHOP

Jacob Lopez, Founder & CEO at OPTIMA, spoke to SBC News about the company’s new influx of staff, year-on-year revenue increases and its new engagement tool for retail betting shops. SBC: We understand that OPTIMA has hired 50 new employees in the last six months; what specific departments have you targeted with these appointments? JL: Yes, but we are still …

Read More »

Richard Walsh – Sportsbet.io – Bitcoin makes mainstream move

Cashbet - Copyright: stevanovicigor / 123RF Stock Photo

Richard Walsh, Managing Director of the Coingaming Group which operates Sportsbet.io, spoke to SBC News about the sportsbook’s journey, the burgeoning blockchain technology and transparency over legal issues in bitcoin betting. SBC: Hi Richard, can you summarise for SBC readers the Sportsbet.io journey from its inception and initial planning, through to its current day-to-day operations? RW: Since launching in-time for …

Read More »

Oskar Mühlbach – Garbo – Taking a niche product into a crowded industry

Garbo - Copyright: lucadp / 123RF Stock Photo

Mr Green chief venture officer (CVO) Oskar Mühlbach has been tasked with relaunching Garbo.com, the company’s female player focused online casino brand. We caught up with Mühlbach to discuss his plans for the Swedish target market, providing a customer-centric experience and standing out within a crowded industry. SBC: With the relaunch of this product, what have you done differently and …

Read More »

Sponsorship Spotlight – Playing a part in the Newcastle story

Football Index - Copyright: dizanna / 123RF Stock Photo

Last month, independent sports marketing agency SportQuake played a major role in the activation of FUN88’s new three-year shirt sponsorship deal with Newcastle United. We caught up with SportQuake CEO Matt House to find out how dependent this deal was on the Magpies’ promotion to the top flight and how the company’s marketing strategies are different in the UK, when …

Read More »

Jamie Reeves – FFMag – Bringing fantasy football to print

fantasy - Copyright: blackosaka / 123RF Stock Photo

At the end of the 2016/17 Premier League season, Jamie Reeves, the man behind FFMag, released an e-mag version focusing on Fantasy Premier League (FPL) strategy. The number of downloads (5,000) convinced him to launch a crowdfunding campaign for the operation of a new print product. A few months on, and having reached over 150% of the fixed funding goal, …

Read More »

Simon Westbury – VSoftCo – Using professional footballers to increase the realism of virtual products

VSoftCo - Copyright: 123rf / 123RF Stock Photo

VSoftCo has been in the news recently after agreeing a multi-year deal to integrate its branded football game VStriker and a branded variant of Spot The Ball on Leander Games. To mark the start of a busy summer for the virtual sports specialist, we caught up with the company’s sales director Simon Westbury to discuss motion capture filming at Bramall …

Read More »

Chris Watson – Why Betsafe punches above weight with boxing…

Seeking to boost its brand coverage and profile within the saturated UK betting market, European sports betting operator Betsafe has bet on boxing to gain its visibility and exposure. SBC speaks to Chris Watson Betsafe Brand Manager for the UK & Ireland, on the impact and engagement of boxing, and why the sport may offer the best marketing value for …

Read More »

Ebbe Groes – Power Up – Taking EveryMatrix to the Next Level…

An SBC exclusive interview, Ebbe Groes CEO of industry platform and software provider EveryMatrix speaks on his firm recent strategic investment, combined with a new board of governance. Following the firm’s most successful year in business, Groes the leader of EveryMatrix since 2008 details his firm’s future ambitions and product strategy, stating that he aims to take EveryMatrix to the ‘Next Level’… …

Read More »

Erlang Solutions: From bet365 to William Hill – how functional programming wins at the bookies

Erlang Solutions - Copyright: chrisdorney / 123RF Stock Photo

With the Grand National behind us, and the Champions League final fast approaching, we wanted to know how bookmakers keep up with demand. To find out, we sat down with the experts at Erlang Solutions – CEO Stuart Whitfield and Francesco Cesarini, Founder and Technical Director. ____________________________________ SBC: bet365 are widely respected as the leader in online betting – what …

Read More »