Interviews

Xtremepush has bolstered its omnichannel customer engagement platform by launching its betting-specific ‘Real-Time Sports Feeds’ designed to optimise operators ‘live campaigns’ reach and engagement with target audiences.  New Business Executive Will Hansen states that Xtremepush’s sports feed can deliver new dynamics to bookmakers’ standardise marketing plays.  SBC: Hi Will; thanks for the catch-up… Why are Real-Time Sports Feeds such an …

BETEGY’s Chief Marketing Officer Eugenie Golovina tells us about the launch of this new solution and the ways Creative Studio is alleviating the everyday pains that marketing departments face when it comes to brand exposure.  SBC: Congrats on BETEGY’s latest launch! How did the idea for the Creative Studio evolve? EG: Thank you! We are very excited about this new …

With the continuing growth of in-play and mobile betting, and the convergence of the sports betting and media industries, the effective use of streaming and audio-visual (AV) services is becoming ever-more essential for operators to attract and retain customers. Stefan Debus, Senior Director – AV Global Commercial at Sportradar, discusses the key findings from the company’s recent whitepaper, “How live …

When you operate in a number of markets around the world, it’s important to consider different player behaviours, trends and preferences for different verticals. Players in Latin America may not enjoy the same types of games or sports as those in India, for example.  Speaking to SBC News, Alphabook explained how the newly fledged operator is navigating these differences in …

Kicking off the year, BetGames – in collaboration with Twain Sport – launched a football-inspired hybrid game which it believes will offer a whole host of betting opportunities. Acting as a complement to its T-Basket product launched in 2022, T-Kick will take centre stage at BetGames’ stand at ICE next week.  Ian Catchick, Chief Product and Business Development Officer at …

Oliver Lietz CEO of nanocosmos dissects the challenges multi-national operators face when it comes to delivering high-quality streaming to players in different global markets. He also explains how these hurdles can be cleared so that operators can ensure players receive the same seamless experience in all of the markets they are active despite the unique challenges faced in each. __________ …

The 2022 World Cup was one for the history books, and not just because of its winter setting, but as the doors close on the tournament its impact on bookmaker year-end trading is yet to be seen. As companies across the betting space put together their Q4 results, SBC News reflected on the World Cup panels of last year’s Barcelona …