Interviews

Betano.com “not afraid of competition” following German entry

Initial sports betting plans outlined by @CaesarsEnt #USA #casino #sportsbetting http://casinobeats.com/2018/07/30/caesars-casinos-poised-for-sports-betting-introduction/

Aligning your brand with a particular sport or team is widely recognised as a hugely effective way to drive fresh interest amongst a potentially huge audience, bringing with it a plethora of benefits along the way. As part of a concerted effort within the recently entered German market, sports betting provider Betano.com, launched a little over two years ago by …

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Endre Nesset: Delivering GiG’s ‘next level’ sportsbook platform

Endre Nesset, Director of Sports for Gaming Innovation Group (GiG) breaks down delivering a two-year project, launching GiG’s new sportsbook platform. Highlighting increased operator-to-consumer demands, Nesset details to SBC that GiG’s sportsbook platform had to develop as an ‘anything is possible’ proposition, beating the expectations set by ‘one-size fits all’ solutions.     _____________  SBC: Hi Endre, can you detail to …

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MustardBet – Enhancing the in-play experience

The world of online sportsbooks is becoming an increasingly saturated environment, so much so that the team at MustardBet took the decision to completely rethink the sports betting experience, and develop their own bespoke platform. Believing it has now developed an attractive product, the overall aim to make Mustardbet stand out by doing “things a little bit differently to the …

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Jim Dale: BWS: Don’t blame the weatherman!

The current summer heatwave is set to have an impact on all major sporting events. SBC speaks to Jim Dale founder of British Weather Services (BWS), who urges betting leadership to up their recognition of weather impacts on markets and enterprise! ____________________ SBC: Hi Jim great to catch up. From your personal experience, why is betting a ‘weather-sensitive industry’? What does this …

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Betting on the subcontinent: Will India legalise gambling?

Earlier this month, the Law Commission of India published a 145-page report that recommended the licensing and regulating of gambling in the vast South Asian nation, as a way of curbing the rise of online betting activity. We caught up with two of the sports betting world’s most respected legal figures, Giulio Coraggio and Vincenzo Giuffre of DLA Piper, to find …

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Better Collective Spotlight – CasinoVerdiener – Building an affiliate legacy

In the first of a new series – ‘Better Collective Spotlight’, SBC breaks down the marketing portals of leading industry affiliate publisher Better Collective. 2018 has been a marquee year for Better Collective’s enterprise, which has seen the company IPO on the Stockholm Nasdaq. SBC speaks to Lead Content Editor Karoline Hall on developing Better Collective’s first proposition, German-language casino …

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The World Cup’s Finest with SBC Global MD Andrew McCarron

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. For the final entry in our summer series we have looked internally, with our Managing Director Andrew McCarron the final entrant in …

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The World Cup’s Finest with Scout Gaming’s James Camilleri

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Joining The World Cup’s Finest in its penultimate edition is James Camilleri, Head of Sales and General Manager at Scout Gaming Group, …

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The World Cup’s Finest with Kambi’s Jonathon Hurst

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Leading The World Cup’s finest into the final three is Jonathon Hurst, Kambi’s Head of Live Football, who reveals a soft spot …

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The fine art of pricing a penalty shootout

As the nation prepares for England’s first World Cup semi-final since Italia 90, England fans frantically hope that the anxiety of the Colombia game isn’t replicated and Southgate’s side win in 90 minutes. However, should England’s fate see them head to spot kicks tonight, we take a look at the challenges that are presented to a trader as they look …

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