Africa

Amelco seeks to replicate back-to-back successful launches with Entain and Flutter in developing markets, by powering new South African online gambling challenger brand LulaBet. Iain Gutteridge, Managing Director at LulaBet and Amelco’s Brandon Walker detail the imminent shake-up of South Africa’s online gambling marketplace by offering consumers a dynamic end-to-end platform combined LulaBet’s acute local intelligence.   ___________________ SBC: Congratulations on …

‘If it was easy, everyone would do it’ –  this sentiment rang through loud and clear at the SBC Summit Barcelona last week, which saw five industry leaders discuss opportunities and difficulties of Africa’s betting market.  Moderated by Simon Burrell, Managing Director – Nigeria at LiveScore Group, the ‘Approaching Africa’ panel examined cross-market comparisons, the role of cryptocurrency and regulatory …

Flutter Entertainment’s new Sisal Italia unit has secured exclusive management of gaming in Tunisia, awarded by national sports betting authority, Promosport. Sisal will develop and manage a ‘comprehensive product portfolio’ in Tunisia, including the provision of sports betting, online games, instant lotteries and number games (lottery draws).   Promosport’s licence will cover an initial period of 10 years, and will allow …

Betika has partnered with Fast Track, integrating the B2B gaming solutions supplier’s automated, personalised player engagement tools. Specifically, Fast Track’s CRM solution will be utilised by Betika to enhance player engagement, whilst the platform was also selected for its ‘ease of use’. The solution incorporates the Fast Track Lifecycles tool, designed to easily set up multi-channel automations, with an additional …

In Africa’s most developed economy and gambling market, an opposition political party is seeking to shake up national gambling legislation with a new bill. South Africa’s Democratic Alliance (DA), the centrist/centre-right opposition to the ruling African National Congress (ANC), has proposed the ‘Remote Gambling Bill, 2022’ to the country’s legislature. The bill aims to regulate issuing of licences to be …

Amelco has announced that its end-to-end platform will power the launch of new South African operator LulaBet (lulabet.co.za). The partnership sees Amelco announce its first client launch in South Africa, in which LulaBet aims to become South Africa’s premium challenger brand for sports betting and online casino. Founded in 2022, LulaBet selected Amelco as lead sportsbook platform provider, seeking to …

Many companies have their eye on the new opportunities within the burgeoning African market – but how important is it to have an acquisition partner that has an in-depth knowledge of traffic acquisition and also understands the intricacies of each market? Catarina Marques, lead for the African Markets at Clever Advertising, unpacks the key challenges that face affiliates operating in …

NeoGames’ BtoBet has strengthened its presence in the African betting scene, partnering with Mozambique’s SOJOGO. The ‘global arm’ of the Portuguese National Lottery Santa Casa de Lisboa, SOJOGO will leverage BtoBet’s proprietary sportsbook technology for both online and retail operations in Mozambique.  SOJOGO and Santa Casa Global’s respective General Director and Executive Director, Alcinda Santiago and Francisco Pessoa e Costa, …

The group-wide revenue and profit of 888Holdings  took a heavy hit across the first six months of the year, as the LSE-listed firm continues to adjust to its acquisition of William Hill. Publishing its interim report this morning, the FTSE250 group revealed that revenue and profit for H1 2022 were both down by 13% and 66%, standing at £332.1m and …

AstroPay has taken another step to enhance its worldwide customer-base, unveiling a Global Affiliate Programme open to a range of businesses.  Both individuals and companies can join the network in order to bolster their growth and unlock online revenue generation opportunities.  The international payments provider stated that the ultimate objective of its new venture is to offer a platform where …