Africa

Kenya’s National Alliance (TNA) government has reduced its blanket industry tax charge to 35% on all gambling activities following backlash from multiple stakeholders. Last March Kenya’s Treasury Secretary Henry Rotich presented a National Budget proposing a betting/gambling ‘all activities’ tax duty of 50%. Kenya betting industry and sports stakeholders immediately moved to halt Rotich’s tax proposal, stating that he acted …

Lithuania-based live gaming specialist BetGames.tv has announced that it has secured a new licensing agreement to distribute its live content portfolio to industry platform provider BestGoldBet. BestGoldBet is a developing market omni-channel gambling provider with an established presence in the LATAM, CIS and African betting markets. Moving forward, BetGames.tv will integrate its full portfolio of live table games and live …

Gambia President Adam Barrow has issued an executive order which will end the ban on Gambian gambling services for lotteries, casino and sports betting activities. Barrow who won the 2016 Gambia National Election and assumed the official Presidency this January, wants to turn Gambia into the leading West Africa business/commerce hub, liberalising the country’s services and trade. Since 2015 Gambia …

Industry legend Victor Chandler is set to return to the business, launching new East African sports betting venture Bet Lion this coming August. Following a three-year hiatus, Chandler has partnered with betting platform provider FSB Tech to launch Bet Lion, a sportsbook which aims to be a market leader in Tanzania and Kenya. One of the biggest characters in sports …

Nigerian sports betting operator Surebet247 has targeted increased footfall across its retail stores after agreeing a deal with data services provider Betradar. Surebet247, which operates from over 4,000 stores across Nigeria, will be using the full suite of virtual gaming products from Betradar, a partner of more than 800 companies in over 80 countries. Sheriff Olaniyan, CEO of Surebet247, said: “We …

SportPesa will become the main shirt sponsor for Everton FC in a five-year deal described as the biggest commercial partnership in the club’s 140-year history. Starting on 1 June, the new partnership is at the heart of an ongoing global expansion for SportPesa, which includes its recent investment in a new European HQ on Liverpool’s waterfront, after the city beat …

Kenyan sports betting operator SportPesa will seek to expand its commercial footprint in East Africa by launching its services and operations in neighboring Tanzania. This week, SportPesa governance confirmed that the company had been granted an operational licence by the Gaming Board of Tanzania (GBT). Kenyan business news sources report that SportPesa governance has been reviewing its growth strategy following …

La Liga the governing body of Spain’s highest tier of professional football has confirmed Kenya-based bookmaker SportPesa as its first ever ‘African Sports Betting Partner’.   Securing a three-year deal as an official La Liga partner,  SportPesa will seek increase its coverage throughout key African markets as an official La Liga partner. The partnership agreement was confirmed by La Liga President Javier …

The final agenda for Betting on Football has been released, with Mr Green CEO Jesper Kärrbrink just one of the star names signed by SBC Events to deliver a global perspective on the football betting market at Stamford Bridge (3-5 May). The former Svenska Spel CEO will be speaking on the Scandinavian panel at Betting on Football alongside Danske Spil …

An event that has been described as the “gateway to Africa’s gaming market” was always likely to attract interest from expansion-seeking virtual betting provider Golden Race. CEO Martin Wachter made the trip to the Kampala Serena Hotel in Uganda for the Sports Betting East Africa Summit from 10-11 April, alongside salesman Christoff Sattler, and partner and client for Uganda Shamir …