Africa

AstroPay has taken another step to enhance its worldwide customer-base, unveiling a Global Affiliate Programme open to a range of businesses.  Both individuals and companies can join the network in order to bolster their growth and unlock online revenue generation opportunities.  The international payments provider stated that the ultimate objective of its new venture is to offer a platform where …

1xBet has linked with Ligue 1 club Paris Saint-Germain (PSG), in a deal which extends to the next three seasons. Last month, the online betting brand became an official regional partner of the French football team in both Africa and Asia, and is now reaching other regions beginning with the following season onwards.  “Paris Saint-Germain is one of the world’s …

Sportingtech has partnered with 888AFRICA, supporting the regional-focused sportsbook brand’s plans for international expansion.  The platform provider will supply 888AFRICA with its Quantum solution, designed to provide an ‘optimised betting experience’, covering 65 sports, 9,000 games and 1,000 betting markets.  888AFRICA aims to secure ‘market-leading positions’ across the continent as part of its growth plans, part of 888Holdings wider ambitions …

Betfred has significantly expanded its presence within South Africa, taking a ‘major shareholding’ in LottoStar to advance the market leader’s online betting offering.  Marked a major corporate initiative, Betfred will invest in LottoStar, which is recognised as South Africa’s leading brand for fixed-odds numbers betting and Live Games. “LottoStar has quickly developed itself as a leading brand, recognised nationally across …

Ethiopia’s Ministry of Women and Social Affairs has outlined its support for a blanket ban on sports betting to protect the nation’s youth and avoid an ‘economic and social crisis’.  FANA – Ethiopia’s state broadcaster reported that Abebe Haymanot, a representative of the Ministry focused on ‘Youth Development’ had notified “that work was underway to get sports betting banned”. Haymanot …

Sportsbet.io has announced the signing of Nigerian former professional footballer Nwankwo Kanu who becomes the firm’s latest global ambassador. The crypto-led sports gambling company has signed a four-year deal with Kanu, as he will feature across various promotions and activities. Albert Climent, Head of Africa at Sportsbet.io, said: “Nwankwo Kanu needs no introduction, he’s a true football legend and it’s an …

AllSported has signed an agreement with The Racing Partnership, expanding its holdings of international horse racing data rights.  The arrangement will see AllSported carry data for UK and South African horse racing content on its platform, distributed to licensed betting operators.  AllSported aims to improve engagement with customers via front end content, whilst also offering benefits to rights holders by …

The people are really what makes a company successful and when it comes to customer service, a high level of engagement and in-depth knowledge of sports and betting can really help gambling operators engage and retain their customers. That’s according to Paul Swainson (pictured, right), Group Corporate Director of Durban-based contact centre Synergy. With more than 10 years of experience …