SBC News Voice of the Sports Betting Industry
BetGames’ newly launched sports betting platform Twain Sports has signed its second Africa-focused partnership in as many weeks.
Strengthening its foothold in South Africa, Twain Sports has put pen to paper on a deal with Hollywoodbets, a tier one operator in the country, building on a pre-existing relationship between the bookmaker and BetGames.
The company will launch Twain Sports’ hybrid sport product in South Africa as well as additional markets on the continent where it maintains a presence.
Wayde Dorkin, Head of Product at Hollywoodbets, said: “There hasn’t been a product like this in our market before, so naturally we’re excited to add something so unique to our basket of games for our customers.
“The rapid play and betting markets available are perfect for today’s consumers and the prospect of T-kick’s imminent arrival adds to that excitement.”
Twain Sports asserts that both its T-basket virtual basketball and T-kick football products will meet an increased demand for entertainment-driven products among the younger generation of Africa bettors.
Via its basketball vertical, Twain Sports delivers head to head tournaments every hour, holding matches every three minutes for a total of 6,300 monthly.
The agreement follows a similar partnership signed last week with Betway, also centred around launching T-basket in South Africa with the Super Group-owned sportsbook brand.
BetGames’ African expansion plans for Twain Sports will see the rollout of T-kick in the first quarter of 2021, whilst the company expects its initial basketball launches in South Africa to ‘attract multiple audience demographics’.
BetGames’ VP Sales, Africa, James Everett, added: “Having already seen great success with our launch of Twain Sport in Europe, we’re equally as excited to go live with Hollywoodbets in a deal that will provide significant impetus to our fast-growing brand, this time in African markets.
“T-basket has already been met with approval from African players and the anticipation for a similar football product in T-kick is only going see revenue grow accordingly.”
