SBC News Voice of the Sports Betting Industry
Flutter Entertainment’s Sisal Italia subsidiary has secured its latest international licence, having been awarded an exclusive eight-year sports betting licence in Morocco.
The operator emerged as the victor in the tender process for Moroccan sportsbook operations from the La Marocaine des Jeux et des Sports (MDJS), whilst the licence has the added possibility of a two-year extension.
Sisal will be the exclusive operator of both online and retail sports betting in Morocco, with its product portfolio set to be rolled out in the North African country by its local holding, Sisal Jeux Maroc.
“We are extremely pleased to announce the consolidation of our offering in Morocco,” said Marco Caccavale, Sisal Jeux Maroc CEO and Sisal International Managing Director.
“The decision by MDJS is testament to the quality of our work and how much we have achieved in the last three years, in a country with a strong growth trajectory and great potential.”
Marking the fourth international sports betting rights acquisition for Sisal, the agreement further consolidates Flutter’s position in North America, after taking a similar step in Tunisia in November last year.
Sisal was awarded the exclusive licence for Tunisian gambling operations by the country’s national regulator, Promosport, covering 10 years and delivering sports betting, online games, instant lotteries and number games (lottery draws).
The firm also holds licences in Spain and Turkey, since 2019 and 2020 respectively, with its North African operations expanding following its acquisition by Flutter in 2022 for €1.9 bn (£1.6/$2.2bn).
This saw the integration of the Sisal International group, SuperEnalotto lottery brand and MatchPoint retail network into Flutter’s portfolio of brands, sitting alongside existing holdings such as Paddy Power and Betfair.
“This is our fourth successful international tender, all of which have been highly competitive, recognising the commitment, investment and know-how that make us unique in the market,” Caccavale added.
“Being part of Flutter enhances our value proposition and enables us to develop joint products and services for different market segments.”
