Affiliate News

iGaming affiliate Leadstar Media has taken more expansion steps by entering the New Zealand market, with Australia soon to follow. In November 2019, the Stockholm-based affiliate launched MyBettingsites.com which has already gone on to become one of the most important sites in the Leadstar portfolio. My Betting Sites started with sports betting content and bookmaker reviews for users in the …

Rightlander, a supplier of industry marketing compliance tools, has secured new software agreements with Trustly instant payments and the Footstock football trading platform. Beginning this autumn, Rightlander will provide its full suite of compliance tools to help Trustly and Footstock optimise their affiliate marketing platforms to fulfil responsible advertising duties across the UK and further jurisdictions. In addition, Rightlander software will …

Better Collective has completed a ‘major strategic move’ after confirming that it has completed the acquisition of igaming lead generation specialist Atemi Group. The acquisition has been valued at approximately £40 million, of which £32.5 million is paid upfront at closing. This will be done via a combination of £27.8 million in cash and £4.7 million in Better Collective shares …

The Stats Zone (TSZ) will roll out its new B2B sports content service with the aim of offering data-driven insights and analysis for sports betting operators and affiliates. The new service will deliver coverage for more than 20 different sports over 300 competitions, including ‘every major sport, US sports, fantasy sports and the big-name esports’. By creating bespoke content, TSZ …

XLMedia has continued to feel the effects of Google’s ‘manual ranking penalty’ on its corporate trading, but remains optimistic on its objective of delivering ‘a material recovery in financial performance in 2021’. Publishing its 2020 interim statement (period ending 30 June), the affiliate marketing publisher detailed that the combined effects of COVID-19 and Google ranking penalties had resulted in monthly …

Global OTT sports broadcaster DAZN Group has confirmed that it will divest its shareholdings in European football assets Goal.com, SPOX and VoetbalZone to newly-formed digital sports publisher Integrated Media Company (IMC).  DAZN has secured terms on a ‘definitive agreement’ for IMC to take control of the majority stakes in its football assets for a combined deal of $100 million. Limited …

Legacy online gambling portal and player community  Casinomeister has announced the launch of its exclusive UK website, seeking to accommodate UK players amid fast-changing regulatory requirements. Operating since 1998, Casinomeister is recognised as online gambling’s oldest player forum, reviewing all online casinos registered across global jurisdictions and providing in-depth unbiased reviews of incumbents and their offerings (games, slots, customer service, …

Optival LTD, a data-first approach performance marketing company and comparison product specialist, has recently launched a new version of its Top Betting Apps (TBA) website, which puts the spotlight on betting apps and all things mobile betting related. As a result of the newly launched version of the TBA site, mobile users can enjoy a more enhanced UX, including better …

Online gambling affiliate company Leadstar Media has expanded its Italian product portfolio through the launch of new website Mondositiscommesse.it.  It’s the company’s second bookmaker comparison site focused on organic customer acquisitions for the Italian market. Coming just two years after Bookmakerbonus.it was launched in September 2018, it has been designed specifically to attract Italian players as part of its strategy …