XLMedia hires ‘performance pro’ Shaun O’Neill as new commercial lead

Shaun O’Neill – XLMedia

London AIM-listed affiliate marketing network, XLMedia Plc has confirmed the appointment of Shaun O’Neill as new Head of Sales with immediate effect.

An industry veteran in affiliate marketing and player acquisition strategies, O’Neil joins XLMedia senior management team from Kindred Group, where he formerly served as Head of Affiliate Marketing for iGame and Kindred new brands.

O’Neil has further industry and affiliate marketing experience having worked and consulted on acquisition projects for Nordic Gaming Group, Playsafe Holdings and GX Magazine.

Joining XLMedia, O’Neill will be tasked with leading the growth and development of XLMedia key accounts, and securing new network partners.

Updating the market, Ory Weihs, CEO of XLMedia, commented: “We are very pleased to announce the appointment of Shaun O’Neill as Head of Sales. Shaun’s wealth of experience will not only assist in expanding our presence within the online gambling sector in regulated markets but also help guide the Group into new growth opportunities, and in particular, growing our footprint in key markets such as the US.”

Providing an end-of-year trading update for 2018 back in January, XLMedia confirmed that ‘trading in the second half of 2018 continued to strengthen with the Group proactively focusing on higher margin business’.

As a result of this overall margin improvement, the firm expects to reach its EBITDA expectations ‘against lower revenue base of approximately $118 million’.

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