Gaming Innovation Group (GiG) has penned a new deal with Kindred Group which will see them integrate its new B2B marketing compliance technology, GiG Comply, across its business model.
The new technology will allow Kindred to track affiliate activity and content across its online betting and gaming brands, ensuring that compliance is upheld. It will also offer the chance to monitor affiliates via promotional content including text, image and banner promotions.
Richard Brown, chief operations officer at GiG, commented: “We are delighted to have partnered with Kindred Group to support them to protect their brands and end users. Kindred is one of the leaders in gambling compliance and we share the same ambition for a safe and trusted gambling environment.
“Our leading marketing and compliance technology will allow the Kindred Affiliates team to monitor and control affiliate mentions, alongside their existing processes.”
Kindred will be able to utilise the new GiG Comply software in order to scan up to 30,000 web pages per day, which will produce a daily list of locations where its brands are mentioned. This will help Kindred ensure that it can protect all of its brands in a changing regulatory environment.
Ryan Henderson, head of affiliates at Kindred Group added: I am looking forward to working with the GiG Comply product to strengthen our existing compliance processes and ensure our Affiliate activity is compliant and sustainable.