Affiliate News

Oh, where to begin? This was a turbulent year for affiliates. After a great start and what turned out to be our only live conference in London, we soon faced a new world of facemasks, social distancing, and home-alone isolation.  I looked at the event photos from the iGaming Affiliate Conference at the Excel in London back in February, and …

Smarkets has announced that its ‘SBK’ sportsbook app has gone live on the Oddschecker grid. SBK’s market odds, directly indexed from the Smarkets betting exchange, will now be displayed across Oddschecker’s market-leading comparison site which attracts a reported three million unique users per month. The SBK sportsbook was launched in the summer of 2019, as Smarkets’ proprietary built sportsbook app …

The UK Gambling Commission (UKGC) has urged licensed operators to register their subsidiaries with the City of London Police’s ‘Infringing Website List’ (IWL) to safeguard the UK’s digital laws on intellectual property rights and copyright infringement. The IWL is an online portal operated by London Police’s ‘Intellectual Property Crime Unit’ (PIPCU), which maintains an up-to-date list of websites that infringe …

Catena Media has outlined its plans to pursue new M&A opportunities and international expansion as it seeks to grow the global footprint of its affiliate marketing network. Publishing its Q3 trading statement (period ending 30 September), Stockholm-listed Catena noted that its operating revenue amounted to €24.9 million, down 6% from €26.4 million in the same period last year. New Depositing …

Multi-vertical online gambling comparison site Compare.bet has increased its focus on sports betting by launching two new features – betting tips and odds comparison. A site with more of a background in online casino, creating a high-quality sports betting product has emerged as a key company objective for 2021. Compare.bet’s odds comparison service, which currently aggregates six UK bookmakers with …

7StarsPartners, the multi-brand affiliate program, has launched a brand new initiative to encourage affiliates to drive new customers to its operator brands.  Named the Affiliate Christmas Race, the festive-themed competition will see 7StarsPartners give away €50,000 in prizes to participants as part of a huge customer acquisition push before the end of the year. Affiliates can sign up to 7StarsPartners’ …

Better Collective is confident of maintaining its full year financial guidance despite facing significant headwinds as a result of COVID-19. Publishing its Q3 results, the sports betting media group noted that it is ‘cautiously’ expecting the remainder of 2020 and 2021 to be filled with sports and increased betting activity, allowing it to remain on track for fulfilling its full-year …

Oddschecker has extended its partnership with bet365 in a deal that aims to bolster the operator’s authority in the UK market. In a statement confirming the multi-year agreement, oddschecker praised the extended partnership, noting that bet365 has ‘formed a core part of the oddschecker grid proposition over the last two decades’, having held its ‘position one status since 2006’. Toby …

As the US election has dominated the news over the last few days, oddschecker has revealed that the election night on 4 November 2020 was the highest day for traffic in its 21-year history. The affiliate stated that the traffic on election night was 19.4% higher than its previous highest day, which was 14 April 2018 for the Aintree Grand …

You may have read about the full company Q3 results for Gaming Innovation Group (GiG) this week, but how about a closer look at GiG Media – the media arm of the business driving growth for igaming clients by generating leads through its digital marketing channels. We got some more feedback from GiG Media’s Managing Director Jonas Warrer (pictured), as …