Luke Massey

Betby’s Sergey Tsukanov: Esports is here to stay

Betby

As we edge closer to the return of mainstream sports betting, we caught up with Sergey Tsukanov, Chief Risk Officer at Betby (pictured), to talk esports, alternative markets and the need for industry innovation following the current downturn.  SBC: How has Betby adapted products and services for its partners since the cancellation of sporting fixtures began?  ST: The cancellation of …

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Stian Hornsletten, EveryMatrix: Closing the gap from sports to casino

casino

Multi-vertical operators have been keen to narrow the gap between sportsbook and casino content, boosting the cross-sell opportunity in the absence of live sports.  We asked Stian Hornsletten (pictured above), CCO for igaming software provider EveryMatrix, about appealing to sports punters with casino-integrated content. He discussed where virtual sports fit in, how his company’s game development unit has added a …

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Altenar increases global scale with new sports betting platform

Altenar platform

Altenar has launched the second version of its sports betting platform, which enables it to serve operators on a global level in a more efficient manner. The new platform was revealed as part of the ‘Naked truth about Altenar’ presentation at the inaugural SBC Digital Summit.  The company’s CEO Stanislav Silin confirmed that it is not yet live with existing …

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Alternative betting markets: short-term filler or long-term fixture?

alternative

Non traditional sports betting content ranging from table tennis to Nicaraguan or Belarusian soccer and Taiwanese baseball have been unexpectedly thrust into the spotlight for sports betting operators hoping to salvage some of the revenues lost to COVID-19. Yet, are these ‘niche’ sports just short-term filler for sports betting operators, or should we expect to see them as part of …

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Virtuals and esports – what’s legal for the US market?

esports

For the latest Better Collective Spotlight, we asked USBets.com to explain what is legal in terms of virtual sports and esports in the US, before Better Collective outlined how it is adapting to this time of crisis – including a “quick switch” for its Rotogrinders.com platform. The entire gambling industry is looking for creative alternatives to traditional betting markets during the COVID-19 …

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Sportal365 to power efbet’s multi-market content strategy

Sportal365

CMS platform provider Sportal365 has expanded its partnership with efbet, Bulgaria’s largest sportsbook and casino operator, to engage a wider set of sports audiences and increase player conversion through editorial content. Already deployed in Bulgaria, efbet CEO and founder Tzvetomir Naydenov confirmed that it is planning to use the Sportal365 platform as a lead generation tool in markets where there …

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SBC Digital Summit: ‘Cashless’ environments to take centre stage when retail returns – Samuel Barrett

SBC News SBC Digital Summit: ‘Cashless’ environments to take centre stage when retail returns - Samuel Barrett

Samuel Barrett, Director of Gaming at Trustly, believes that moving towards cashless environments will be a main component in helping players in retail make payments when businesses return to normal after the COVID-19 crisis. Delivering the day-four keynote at this week’s SBC Digital Summit, kicking off the Neosurf sponsored Payments Day track, Barrett bemoaned that while the online gambling industry …

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George Fotopoulos, Vermantia: The future for retail betting

retail

To say that retail betting has faced an uphill battle would be an understatement. The sector has faced legislative and regulatory challenges on a global scale, now combined with the lockdown measures in response to the COVID-19 outbreak. It is, therefore, now more important than ever that operators adapt to the high-street environment – however it might look post COVID-19 …

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