SBC News Voice of the Sports Betting Industry
In-game engagement feature Premium Play is just one of the key updates for Mark Jarvis as part of its three-year extension with Scientific Games.
A new three-year agreement marks the next step in the partnership that will see the licensed betting office (LBO) operator’s 54 shops benefit from Scientific Games’ leading terminals.
As well as Premium Play, which provides enhanced gameplay across a range of slot titles, Mark Jarvis venues have also introduced Scientific Games’ innovative new game menu.
Intelligent Menu functionality uses gameplay data to reorganise games, ensuring popular titles appear in the most prominent positions on-screen.
Meanwhile, Scientific Games’ new online customer portal, CUBE, will provide the operator with an unrivalled support system.
Featuring a full suite of tools and data analytics, staff can utilise marketing materials, a games suite with downloadable briefs and video demonstrations, as well as a host of opt-in promotions for terminals to optimise performance.
Paul Graham, Managing Director at Mark Jarvis, said: “Scientific Games’ unparalleled level of support shows its investment in our sector. We’ve found the service and content proposition to be best-in-class, with the regularly updated offering helping us to stay ahead of the curve and remain competitive.
“We’re excited to be extending our partnership with Scientific Games and are positive about the impact on our performance.”
Simon Johnson, Commercial Director at SG Gaming UK, added: “We have worked closely with Mark Jarvis for a number of years and are thrilled to extend our collaboration for an additional three years.
“This decision shows Mark Jarvis has identified our commitment to the LBO sector, and we will ensure that this relationship continues to go from strength to strength, through our continued support with market-leading gaming solutions and dedicated service.”
