All-in Translations will relaunch as All-in Global next week to highlight the company’s range of language services including multilingual SEO and creative content writing. The official rebrand will take place at iGB Live in Amsterdam.
As reported by iGaming Business, the company said that having the word ‘translations’ in the company name had made it difficult for all of its services to get the proper market attention.
All-in Translations is a global language service provider for game developers, operators, sportsbooks, casinos and affiliates. One advantage it believes it has over the competition is an extensive selection of languages, which stretches to more than 70.
The firm’s CEO Tiago Aprigio said: “Our name used to be All-In Translations, but we wanted the gaming industry to understand that we don’t just provide translation and localization services.
“We also provide content writing, SEO and audiovisual services. We want to help gaming companies go global so we thought that the best name for us would be All-in Global.”
“With us, the old “Creativity or SEO?” conflict is no longer around,” added Content Manager Valentin Stanga. “We’re baking the whole pie by providing well-written and search optimised content.”
Stanga has been running the content department from Malta for five years now, while SEO Manager Vasco Albuquerque operates from the new All-in Global office in Porto.
“We have a unique set of expertise across all languages,” he explained. “As specialists in link building, SEO content, keyword localisation and content outreach, All-in Global is a natural partner to improve search ranking and reach new audiences for a multilingual website.”