SBC News Voice of the Sports Betting Industry
Nigerian operators Vbetnow and Konfambet will be offering a white label gambling service through STM Gaming, BtoBet’s Certified Partner for Africa.
Focusing on delivering an enhanced user experience to its players, the operators will be delivering a diverse portfolio of live sports events, online and live casino, jackpots, special bets and virtuals.
It comes just two months after STM Gaming, the first partner of the ‘White Label Certification Program’ from BtoBet, struck a deal with Ugandan operator Innobet.
Alessandro Pizzolotto, CEO of STM Gaming, expressed his satisfaction at the rapid expansion of the white label program across the African continent, a region that he expects to “undergo significant transformation from a technological and jurisdictional point of view”.
He explained that the emerging nature of the market dictates that only an operator with a local presence and deep knowledge of all its intricacies will prove successful.
BtoBet CMO Sabrina Solda said: “Being a market based on a set of unique circumstances from an infrastructural and regulatory aspect, many operators have tended to make the mistake to side-line the importance of having in-depth knowledge of the local industry.
“This has seen the demise of numerous operators, even major ones, who are accustomed to a wholly different scenario in more mature markets.”
She added that BtoBet has circumvented these difficulties, providing local operators with adaptable technology and expertise that is key to their success.
