International gaming and technology company 1xBet has teamed up with Champions League holders Liverpool FC.
The new partnership will see 1xBet become an Official Global Betting Partner for the club, enabling its supporters to take advantage of exclusive offers and sporting entertainment.
Meanwhile,1xBet will increase its own brand awareness within key global markets through stadium branding at Anfield and branding on Liverpool FC’s digital platforms, along with access to first-team players and club legends.
Billy Hogan, managing director and chief commercial officer of Liverpool FC, said: “We are delighted to welcome 1xBet as our newest partner. I am sure that their games and special offers will appeal to our fans around the world and we look forward to starting the 2019/2020 season with them on board.”
Alex Sommers, 1xBet spokesman, said: “Liverpool FC is one of the world’s most iconic football clubs with a wealth of history and a huge global fanbase. We’re incredibly excited to be partnering with the club to meet our goal of bringing fans closer to the sporting action through our innovative products and supercharged betting experience.
“We’re very proud of the relationship we have with Liverpool Football Club and we’re keen to work closely with fans around the world to bring them exciting entertainment opportunities and unique offers in the upcoming season.”
The news comes just a week after 1xBet signed a five-year sponsorship deal with FC Barcelona, which will see the online betting company work as a Global Partner of the Spanish giants through to 30 June 2024.