UpSports.Bet, has announced a deal with Mr Olympia Brasil, which is the first time a betting company has partnered with a bodybuilding championship. Described as an ‘unprecedented action in the global betting industry’, the competition is scheduled for 23-25 September in São Paulo. Reports have also stated that competitors such as Renato Cariani, Júlio Balestrin and Felipe Franco, have expressed …

M88 Mansion has announced a partnership with Manny ‘PacMan’ Pacquiao, who is set to conduct live appearances and press conferences as the firm’s latest ambassador. The Filipino boxer will also participate in other engagements for the Asia-based betting firm, such as exhibition matches and pop-up activities throughout the continent. On the deal, M88 Mansion’s Head of Commercial, Alan Wafer, said: …

Sportradar Integrity Services has agreed to monitor competitions of the European Table Tennis Union via its Universal Fraud Detection System (UFDS). The UFDS has previously provided integrity oversight of the 2022 European Championships in Munich last month already, which was labelled a success.  The extended deal includes upcoming matches in the European Championships, and Men’s and Women’s Champions League, amongst …

LeoVegas Group has formed an agreement with Manchester City to become the Premier League club’s official betting partner in both Europe and Canada.  The operator is set to appear on the sleeves of the men’s training kit sleeve for the 2022/23 season. LeoVegas branding will also be seen across in-stadia assets at both the Etihad Stadium and Academy Stadium. Furthermore …

GG.BET has become the first official betting partner of Dota 2, which includes its International 2022 Regional Qualifiers, Last Chance Qualifier and Group Stage. This is the first time that these stages of the esports game, based in Romania, have been sponsored by a betting company, opening ‘new opportunities’ for gaming fans as the operator continues its support for the …

Betano has announced that it has become a premium partner of FC Viktoria Plzeň, now appearing on the reigning Czech League champions’ team kit.  This is the first sponsorship agreement of Kaizen Gaming and its Betano brand in the Czech Republic. The top-flight club will be supported by Betano financially, meanwhile, the operator outlined the deal as a ‘key pillar’ …

Sportsbet.io has jointly announced the opening of the Saints Social Club with Southampton FC, as the Premier League team’s main club partner. The launch has been described as the ‘ultimate fan bar’ with artwork, kits, and memorabilia in celebration of a 136-year football club history, and is being supported by a ‘first-of-its-kind’ crypto fan fund. “It’s been a privilege to …

Coral has become title sponsor of Newbury Racecourse’s two-day Coral Gold Cup Meeting following a three-year commercial deal with Entain Group. As the competition commences at the end of November, the bookmaker will sponsor 13 races over the two days, with the ‘feature’ being the handicap chase known for almost 60 years as the Hennessy Gold Cup, and more recently …

Kaiyun Sports has become the official principal partner and official sleeve partner of Premier League side Aston Villa. The betting brand has built an exclusive app that integrates sports and entertainment. In its new collaboration, the firm will work with the football club to provide Villa fans with an ‘immersive online and offline interactive service’. “Kaiyun Sports look forward to …

1xBet has partnered with Lille Olympique Sporting Club (LOSC) to become the club’s regional partner in Africa in a three-year agreement. The bookmaker becomes the Ligue 1 team’s regional partner in the Middle East, North and South Africa, whilst receiving the rights to use the French club’s logo and the collective image of its players in its promotional campaigns. “This …