SBC News Voice of the Sports Betting Industry
Honoré Gaming has announced the opening of its new office facility in Senegal, the capital of Dakar.
The occasion was marked with a ceremony attended by Honoré Gaming employees, as well as members of the Senior Management team from National Lottery operator, Lonase, including a speech from Lonase CEO, Lat Diop.
Christophe Casanova, COO at Honoré Gaming, noted: “Senegal is a key market for us and our partners, so it’s great to have a presence in the country from where we can better support land-based and online operators.
“Africa has been a market of interest for a number of years now, but there is real momentum across the region with more and more brands wanting to get in on the action.
“Our platform and suite of solutions have been designed specifically for Africa, allowing operators to deploy sportsbook and casino experiences that not only meet but exceed player expectations.”
The operator continues to establish itself in the African region, with a particular focus on French-speaking markets such as Congo Brazzaville, Chad, and now – Senegal.
Casanova added: “That we can now offer this from an office based in the heart of Senegal is a major milestone for Honoré Gaming and sets us up for continued success.”
The opening of its Dakar office comes at a time when Honoré Gaming continues to focus on French-speaking African markets while expanding into English-speaking African markets and assessing opportunities to deploy its retail and online technology in emerging jurisdictions such as LatAm.
The company explained that Africa has been on operator radars ‘for a number of years’, but in recent months several tier-one brands have made their move in the region.
This has seen a spike in interest from tier-two operators and local betting brands looking to leverage the opportunity on the table.
“Honoré Gaming is here to support these brands,” the company explained, “and the power players, as they launch their sportsbooks and casinos in each jurisdiction. Its retail and online technologies and platforms allow operators to truly localise and personalise their proposition for each market.”
