SBC News Voice of the Sports Betting Industry
Coral has announced that Welsh jump jockey Sean Bowen has joined the group as a brand ambassador.
Customers of the British bookmaker will gain ‘exclusive insights’ into his rides at all major meetings this season, as well as exclusive blogs and video content. The deal will also see Bowen sport the blue Coral logo on his breeches.
The 25-year old currently leads the standings with 20 winners and is 4-1 with Coral to win the current Jump Jockeys Championship.
David Stevens, a Coral Spokesman, stated: “We are delighted to welcome Sean into our team of Coral ambassadors and look forward to giving racing fans the inside track on his season in the coming months.
“Taking our customers closer to the action is what we are all about and few jockeys are better placed to do that in jumps racing than Sean who has continued his great form into the new campaign and is just 4-1 to land a first jockeys’ title this season.”
Part of the Gala Coral Group, the company sponsors various ambassadors in British horseracing such as jumps trainer, Joe Tizzard and his stable jockey Brendan Powell, ITV racing presenter Chris Hughes, as well as former champion flat jockey, Jim Crowley, to name a few.
“I am delighted to be joining Coral as an ambassador,” Bowen – Son of horse racing trainer Peter Bowen – said on his new role.
“They are a great team who put in and do a lot for racing. Throughout the year hopefully, you can all follow my progress and rides as I chase my first jockeys’ championship.”
Bowen, riding Irish-bred racehorse Noble Yeats, placed fourth at the Grand National in April this year.
